MediaMath to file for bankruptcy as acquisition plans fall through
The demand-side platform reportedly failed to negotiate terms with Viant and Verve Group for its acquisition
MediaMath is reportedly filing for bankruptcy as it failed to negotiate terms with potential buyers. The company’s staff and partners received emails on Friday about the company’s plans to shut down operations in the coming months. As of June 30, platforms of MediaMath has been rendered inaccessible.
The demand-side platform was recently in talks with Viant and Verve Group for its acquisition. But the deal reportedly fell through in both cases.
One of most prominent names in ad-tech, MediaMath has been facing financial turmoil in recent years, especially in the wake of its original CEO Joe Zawadski quitting in 2022.
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