Mobile is not a single medium, it has a lot of different aspects: Chetan Asher

“Social, email, mobile are all important and you can’t club all of them into one slot and expect an agency to do it along with TV and print. However, in digital, one part of the campaign feeds clearly into the next part, and if clients experiment a little they can earn great gains,” says Chetan Asher, CEO, Tonic Media.

by exchange4media Staff
Published: Apr 16, 2011 8:01 AM | 1 min read

Mobile is not a single medium, it has a lot of different aspects: Chetan Asher

“Social, email, mobile are all important and you can’t club all of them into one slot and expect an agency to do it along with TV and print. However, in digital, one part of the campaign feeds clearly into the next part, and if clients experiment a little they can earn great gains,” says Chetan Asher, CEO, Tonic Media. More

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook, YouTube & Google News

Follow our WhatsApp channel

Published On: Apr 16, 2011 8:01 AM

Tags Chetan asher