National Creators Award: Most Creative Creator Female goes to Aiyyo Shraddha
The National Creators Award recognizes the excellence and creativity of digital creators across domains
Prime Minister Narendra Modi presented the first-ever National Creators Award to influencers across 20 categories on March 8 at Bharat Mandapam, New Delhi. At the awards ceremony, the Most Creative Creator - Female award was presented to Shraddha Jain, aka AiyyoShraddha. The Prime Minister also had a brief interaction with the winners. While receiving the award, Shraddha Jain and PM Narendra Modi engaged in a fun banter over the importance of humour in life.
Jain mentioned that at times, due to political or social concerns, the overall atmosphere across the country becomes tense. She said that she strives to ease the tension through her humorous content. “No matter how stressful a situation is, we Indians find a way to smile through it”, she added.
Apart from Shraddha Jain, several other creators like Aman Gupta, Ranveer Allahbadia (BeerBiceps), Drew Hicks, Kamiya Jani, Gaurav Chaudhary aka Technical Guruji, among others were honoured for their creativity and outstanding work.
Shraddha Jain aka Aiyyo Shraddha is a popular comedian, RJ and TV host. She lives in Bengaluru and creates humourous videos. She has 1,49,328 LinkedIn followers and 974K followers on Instagram.
Here's a tweet by AiyyoShraddha:
May the #NationalCreatorAward inspire us to be graceful, honest and compassionate. May I never lose sight of my responsibilities as a person with a platform. Thank you Government of India, thank you my audience! @mygovindia pic.twitter.com/Px3tCwMvJp
— Aiyyo Shraddha (@AiyyoShraddha) March 9, 2024
The National Creators Award was given across 20 categories. It is an effort to recognize excellence and impact across domains, including storytelling, social change advocacy, environmental sustainability, education, and gaming among others. The award is envisioned as a launchpad for using creativity to drive positive change.
The National Creator Award has witnessed exemplary public engagement. In the first round, more than 1.5 lakh nominations across 20 different categories were received of which about 10 lakh votes were cast for digital creators in various award categories. Following this, 23 winners, including three international creators, were decided.
In a statement on X, Prime Minister Modi had said earlier, "These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community."
