Netflix records 40 million global MAUs for ad-supported plan
The streaming platform has said that it will launch an in-house advertising technology platform by the end of next year.
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Published: May 16, 2024 9:40 AM | 1 min read
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Netflix has recorded 40 million global monthly active users for its ad-supported plan, the streaming giant has said.
Netflix launched the plan in November 2022.
The streaming platform has said that it will launch an in-house advertising technology platform by the end of next year.
Netflix will be collaborating with Trade Desk, Google Display & Video 360 along with Magnite for the ad buying platform.
Netflix's ad-supported plan costs $6.99 per month.
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