netflix
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
Reports say that Shergill appeared before MIB officials on September 3 following government summons
e4m Staff Sep 3, 2024 12:42 PM
Prior to this, Mahima Kaul was with Bumble as Director, Public Policy, APAC
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Chehneet Kaur Jul 29, 2024 8:52 AM
Monika Shergill, Vice President -Content and Policy Head, asked to appear before NCPCR on July 29
e4m Staff Jul 23, 2024 6:07 PM
In its Q2 2024 earnings call, Netflix announced that the series is Netflix India's biggest drama series to date with 15 million views
e4m Staff Jul 22, 2024 7:45 PM
The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million
e4m Staff Jul 19, 2024 9:12 AM
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with shows like The Great Indian Kapil Show
Sonam Saini Jul 12, 2024 9:22 AM
The actor stars in the digital campaign where he is featured in some of Netflix's original series
e4m Staff Jun 18, 2024 4:01 PM
The ministry wants to discuss broadcast service regulations with the stakeholders
e4m Staff Jun 13, 2024 3:00 PM
Award won for a 5-minute long promotional film for the Netflix series ‘Sex Education’
Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that it isn't fair to compare TV’s mass reach with OTT's
Sonam Saini May 17, 2024 9:29 AM
The streaming platform has said that it will launch an in-house advertising technology platform by the end of next year.
The streaming platform bagged the awards in content & talent categories
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
e4m Staff Apr 19, 2024 9:04 AM
Netflix hosted a drone show to reveal the launch date for Sanjay Leela Bhansali's series debut
e4m Staff Mar 29, 2024 11:33 AM
Capitalising on the Ganji Chudail lore, Netflix has roped in the beloved character as part of a movie marketing campaign for Murder Mubarak
e4m Desk Mar 18, 2024 11:16 AM
The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed the trademark 'Killer'
e4m Staff Mar 11, 2024 2:40 PM
The awards honoured brands and agencies for their creativity and exceptional marketing strategies
e4m Staff Feb 23, 2024 12:50 PM
The collaboration kicks off in Japan this month with Expedia’s national campaign
e4m Staff Feb 6, 2024 12:06 PM
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
e4m Staff Dec 28, 2023 3:59 PM
The publication has collaborated with the Suhana Khan and Khushi Kapoor starrer along with Wavemaker to create a collectible for fans of the franchise
e4m Staff Dec 12, 2023 12:17 PM
Poojari was the head of PR and press for Disney+ Hotstar for over two years
e4m Staff Nov 15, 2023 4:47 PM
Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a fourth episode ad-free
Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department
Ads will first be introduced on Prime Video content in the US, UK, Germany and Canada, in early 2024
e4m Staff Sep 22, 2023 5:26 PM
The streaming platform is considering allowing only four devices per subscription for its premium users, a news agency has reported
exchange4media Staff Jul 31, 2023 8:51 AM
According to Netflix’s financial report, it has gained 5.89 million subscribers in Q2
exchange4media Staff Jul 20, 2023 2:11 PM
The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long
exchange4media Staff Jun 3, 2023 9:18 AM
The OTT platform launched its $7 per month tier with ads in November 22
exchange4media Staff May 19, 2023 9:35 AM
The report 'India Online Video Report: Analysis of Consumption, Content & Investment Trends' by Media Partners Asia studied digital content consumption in India in 2022 and Q1 of 2023
exchange4media Staff May 17, 2023 6:17 PM
The issue of bringing OTT under the Cinematograph Act was also brought up in the meeting with the standing committee
exchange4media Staff May 16, 2023 11:29 AM
The tech giant will be the first overseas digital company to be taxed for the income generated from streaming services
exchange4media Staff May 12, 2023 10:27 AM
The streaming platform has said that slashing of prices helped the engagement grow in India by up to 30% year on year
exchange4media Staff Apr 19, 2023 10:30 AM
Seda quit Netflix India in December 2022 after a two-year stint
exchange4media Staff Apr 14, 2023 4:50 PM
This will ensure that ad campaigns on Netflix are free of fraud, and are seen by actual viewers
exchange4media Staff Mar 22, 2023 8:37 AM
It leads to consumers spending more time on the platform, thus boosting engagement and ultimately attracting brand collaborations
Shantanu David Feb 9, 2023 8:14 AM
Co-CEO Ted Sarandos and COO Greg Peters to handle the reins
exchange4media Staff Jan 20, 2023 10:10 AM
As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
exchange4media Staff Jan 6, 2023 4:54 PM
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Tanzila Shaikh Jan 3, 2023 11:26 AM
