Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
Reports say that Shergill appeared before MIB officials on September 3 following government summons
Prior to this, Mahima Kaul was with Bumble as Director, Public Policy, APAC
Alain Tascan was previously Executive Vice President - Epic Games
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Monika Shergill, Vice President -Content and Policy Head, asked to appear before NCPCR on July 29
In its Q2 2024 earnings call, Netflix announced that the series is Netflix India's biggest drama series to date with 15 million views
The documentary has been directed by Raghav Khanna
The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with shows like The Great Indian Kapil Show
Our pick of the most impressive commercials for Week 3 of June
The actor stars in the digital campaign where he is featured in some of Netflix's original series
The finale for the ongoing season is slated on June 22
The ministry wants to discuss broadcast service regulations with the stakeholders
Award won for a 5-minute long promotional film for the Netflix series ‘Sex Education’
Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that it isn't fair to compare TV’s mass reach with OTT's
The streaming platform has said that it will launch an in-house advertising technology platform by the end of next year.
The streaming platform bagged the awards in content & talent categories
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
Netflix hosted a drone show to reveal the launch date for Sanjay Leela Bhansali's series debut
Capitalising on the Ganji Chudail lore, Netflix has roped in the beloved character as part of a movie marketing campaign for Murder Mubarak
The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed the trademark 'Killer'
The awards honoured brands and agencies for their creativity and exceptional marketing strategies
The collaboration kicks off in Japan this month with Expedia’s national campaign
Netflix saw a 24% increase in revenue at Rs 2,214 crore
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
The publication has collaborated with the Suhana Khan and Khushi Kapoor starrer along with Wavemaker to create a collectible for fans of the franchise
Poojari was the head of PR and press for Disney+ Hotstar for over two years
Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a fourth episode ad-free
The revenue of the company has grown 8% to $8.54 billion
Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department
Ads will first be introduced on Prime Video content in the US, UK, Germany and Canada, in early 2024
The streaming platform is considering allowing only four devices per subscription for its premium users, a news agency has reported
According to Netflix’s financial report, it has gained 5.89 million subscribers in Q2
Pop-up restaurant to open on June 30 in Los Angeles
The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long
The OTT platform launched its $7 per month tier with ads in November 22
The report 'India Online Video Report: Analysis of Consumption, Content & Investment Trends' by Media Partners Asia studied digital content consumption in India in 2022 and Q1 of 2023
The issue of bringing OTT under the Cinematograph Act was also brought up in the meeting with the standing committee
The tech giant will be the first overseas digital company to be taxed for the income generated from streaming services
The streaming platform has said that slashing of prices helped the engagement grow in India by up to 30% year on year
Seda quit Netflix India in December 2022 after a two-year stint
This will ensure that ad campaigns on Netflix are free of fraud, and are seen by actual viewers
It leads to consumers spending more time on the platform, thus boosting engagement and ultimately attracting brand collaborations
Co-CEO Ted Sarandos and COO Greg Peters to handle the reins