No one innovates, implements to unimaginable scale as India does: Jyoti Deshpande
Deshpande, CEO of Viacom18 was speaking at the FICCI Frames 2023
"These are exciting times for content, commerce, and community, which are the perennial pillars of the media and entertainment industry, growing exponentially fuelled by technological innovation," said Jyoti Deshpande, CEO of Viacom18 while speaking at the FICCI Frames 2023.
She added that India is proudly leading the charge, taking the mantra of Make in India and showing it to the world.
Deshpande further added that Indians are the number one content consumers in the world, going through nearly 20GB of data per month on average. The number is expected to reach 46 GB by 2027.
"With disruption such as free digital IPL on Jio Cinema, and an imminent equally disruptive entertainment launch, a digital forward economy has already seen content and data consumption levels reach monumental proportions by global standards," she noted.
She also mentioned that in 2015 Jio started a digital revolution to connect everyone and everything, everywhere., dovetailing with Digital India, the flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy.
According to her, the proliferation of Smartphones, Connected TV, the advent of 5G and affordable data rates all contribute to the fulfilment of the Digital India dream. Propelled by double-digit growth, by 2025 India is now set to become a Rs 2.83 trillion industry, Deshpande mentioned.
"It would be my dream to see us smash through these forecasts as we lead the digital forward way to the world – be it through the democratisation of the creator economy or disruption in digital distribution. No one innovates like India. No one can implement to unimaginable scale like India."
