OTT changing the way Indians consume entertainment
Guest Column: Avinash Raj, CEO and Co-Founder of Mitwa TV, writes that while OTT platforms are gaining popularity there is concern about the explicit content
The Indian OTT (Over-The-Top) industry has witnessed a tremendous boom in recent years, with the increasing availability of high-speed internet and affordable smartphones. OTT platforms have gained immense popularity among Indian audiences and have changed the way Indians consume entertainment. However, the growing popularity of these platforms has also led to concerns about their impact on Indian society, particularly with regards to the increasing vulgarity and explicit content.
The Indian OTT industry has come a long way since its inception in 2012. Initially, it was dominated by international players but over the years, Indian players like have also emerged as major players in the market. This has led to increased competition and a greater variety of content for consumers to choose from.
One of the main reasons for the success of OTT platforms in India is the diverse range of content they offer. From international shows and movies to regional content in different Indian languages, these platforms cater to the varied tastes and preferences of Indian audiences. This has led to a democratization of content, with smaller, niche productions finding a platform to showcase their work and reach a wider audience.
However, this has also led to concerns about the content being produced and the impact it has on Indian society. A number of shows and movies on Indian OTT platforms have been criticized for their explicit content, including scenes of violence, sex, and drug abuse. While some argue that this is a reflection of changing societal norms and a move towards greater freedom of expression, others worry that it is leading to a coarsening of Indian culture and values.
With these platforms being easily accessible on smartphones, there is a worry that children and teenagers are being exposed to content that is inappropriate for their age. This has led to calls for stricter regulation and monitoring of content on these platforms.
In response to these concerns, the Indian government has proposed new regulations for OTT platforms. These regulations would require platforms to self-classify their content into different age categories and ensure that children are not exposed to inappropriate content. They would also require platforms to set up a grievance redressal mechanism to address complaints about content.
In conclusion, the Indian OTT industry has brought about a revolution in the way Indians consume entertainment, offering a diverse range of content and opportunities for smaller, niche productions. However, concerns about the increasing vulgarity and explicit content on these platforms have raised questions about their impact on Indian society, particularly on children and young adults. While the proposed regulations may address some of these concerns, there is still a need for greater awareness and responsible content creation to ensure that Indian culture and values are not eroded by the content being produced.
Our contribution as Mitwa TV is to provide best of family entertainment with our Indian Culture and moral values to our Society with Freemium model Hindi Heartland dialect for global reach since inception.
