Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
As per earlier reports, the platform was to be launched in July but the date got pushed to August
Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Prasar Bharati has laid down two categories for apps to send their proposals for integration with its OTT platform; the pubcaster has said there is no last date for submission of proposals
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
Industry experts say that by permitting private channels to stream on Prasar Bharati’s OTT platform, the pubcaster is breaching guidelines for uplinking and downlinking of satellite TV channels
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
The pubcaster has outlined modes for sourcing content, including commissioning (may involve co-production or public-private partnerships), revenue sharing, licence fees or royalties & sponsorships
Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams
Lotte Wellfood announced the move as part of its strategic initiative, One India, that aims to enhance its brand presence and secure growth momentum in the Indian confectionery & ice cream market
Maheshh K Sharma has been elevated to President- Revenue Strategy, Strategic Partnerships & Alliances
Advertisements on the OTT stream will be inserted by Prasar Bharati at appropriate junctures, the ministry has said
MOS for Ministry of Information and Broadcasting, Loganathan Murugan, informed the Rajya Sabha on Friday that protocols have been put in place for curbing digital piracy
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
According to a Media Partners Asia report, the video entertainment economy is projected to reach $13 billion by 2028
Scott Beaumont has been with Google for 16 years
The wins include ‘Best Regional Platform’ title
According to Ormax Media-Streaming Originals Mid-Year Report, TVF’s Panchayat Season 3 on Amazon Prime Video is the most watched Hindi web series in H12024
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
Industry stalwarts, Harrish M Bhatia, Nilesh Kadam, and Viplove Gupte, have come together to launch this platform
The ad has been created by Maitri Advertising, Kochi
The ad has been created by Maitri Advertising, Kochi
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Thomas is a seasoned communications professional with over 26 years of experience
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
The ministry wants to discuss broadcast service regulations with the stakeholders
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
The event was graced by eminent celebs like Manoj Bajpayee, Sushmita Sen, Bobby Deol, Kajol Devgan, Adah Sharma, Randeep Hooda and Nawazuddin Siddiqui
The reality show will premiere on JioCinema Premium
The overall reach of the event is expected to cross over a billion impressions across digital, TV, streaming, outdoor, print, radio and on ground
Ads that impressed us in Week 4 of May
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then
Platform releases trailer of the reality show
The campaign has been developed by TBWA India
With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The streaming platform won 19 metals including 4 golds, 10 silver and 5 bronze metals across categories
The streaming platform bagged the awards in content & talent categories
Prime members can purchase an annual add-on subscription to MGM+ at a special price of Rs 599 per year
OTTplay has won in Best Product Iteration and Best Use of an Event to Build a News Brand categories
Sanchita Johri was previously with Adidas as Director of Digital Activation
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will have to raise the prices eventually
At the event held at Taj Land's End, Mumbai, attendees were presented with data insights by Chrome OTT (COTT), shedding light on the top-performing OTT platforms and their respective market shares