Pocket Aces’ Loco and e-sports firm Fnatic enter into strategic alliance

As part of the partnership, Loco will onboard Fnatic India’s entire roster onto the app

e4m by exchange4media Staff
Published: Jun 17, 2020 9:09 AM  | 2 min read
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Live game streaming app Loco has announced a long-term partnership with global esports organisation, Fnatic.
Fnatic is one of the world’s preeminent esports organisations and has games like League of Legends, Counter-Strike, Dota 2, and more. The company is now pioneering the PUBG Mobile esports space with their squad based out of India.
As part of the partnership, Loco will onboard Fnatic India’s entire roster onto the app (which include some of India’s leading streamers and gamers) who will broadcast exclusive content on Loco.
Loco and Fnatic will also co-create unique e-sports content together. This includes multiple tournaments and non-fiction shows. The two companies believe that e-sports content is in a nascent stage and the coming together of two organizations with strong content pedigree will deliver unparalleled entertainment to gaming fans in India.
Commenting on this partnership Anirudh Pandita and Ashwin Suresh, Founders, Pocket Aces said, “Fnatic and Pocket Aces share a common vision of building a sustainable esports ecosystem in India. We want to provide Indian esports and gaming fans, world-class gaming entertainment across formats and this partnership will ensure that this shared vision is realized very soon. Fnatic has made a strong commitment to Indian gaming and as the home of Indian gaming, we are delighted to welcome them!”
Speaking on the association, Nimish Raut, Fnatic Lead, India, said, “At Fnatic, we are dedicated to entertain our fans through content and new formats of gaming. We believe that esports has the potential to be the top form of entertainment in this country and these shared thoughts make Pocket Aces and Loco the perfect partner as we seek to level-up the content play in india. As a pioneer in the digital content space, Pocket Aces has a history of building entertainment channels from scratch and working with one of the best talents. We are thrilled to be working with Loco to build the future of esports and entertainment together.

Published On: Jun 17, 2020 9:09 AM