Rhea Bakshi’s award-winning docu 'India’s Treasures' to premiere on JioTV and JioTV+
The documentary will premiere on 15th August
The 17-year-old economics student Rhea Bakshi’s first documentary “India’s Treasures”, which was recently awarded with the New York International Film Awards’ finalist laurel, will premiere on OTT platforms JioTV as their 15th August Independence Day special.
Delighted to have her documentary premiere on Jio Platforms, the prestigious and largest Indian digital streaming platform, Rhea Bakshi said, “I am thrilled beyond words that millions of JioTV and JioTV+ subscribers will be able to watch my documentary India’s Treasures and witness the impact and contribution of the talented and self-employed Indian artisans in nation building, especially of women artisans. I am ecstatic that viewers will gain in-depth insight into irreplaceable value of Indian centuries-old craftsmanship, its significance for India’s cultural, societal and economic growth and it being one of the core pillars of India’s sustainable and inclusive economic growth.”
“I would continue to work towards our respected Prime Minister's Narendra Modi’s mission of inclusive economic growth and hope that this documentary generates due recognition and awareness for the millions of Indian artisans and inspire their next generation to preserve and enrich this distinct Indian tradition,” Rhea added.
The director and creator Rhea Bakshi, an ardent admirer of the traditional handmade silver jewellery, documents the diverse jewellery-making styles, unique to varied Indian geographies. It showcases how the sector is empowering the disadvantaged women facing cultural and economic barriers through skill-building and transforming their lives. Viewers will discover the duality of globalisation, mass-manufacturing and e-commerce platforms on this noble art form and the promise it holds for the next generation. Rhea also discusses microcredit facility and how artisans can leverage small bank loans to re-establish their lives. It delves into the artisans’ predicament with e-commerce, viewed as the future.
The handicraft sector in India plays a vital role in driving the country’s economy, employing over 7 million artisans and impacting the livelihoods of over 200 million people. The documentary emphasizes the need to celebrate these artisans and preserve their unique skills - the true treasures of India's heritage - underscoring the power of sustainable development where everyone can contribute and earn with fair and equal access to resources and opportunities. The film was produced by 24 Frames Films Limited and can also be watched on YouTube.
Directed and presented by Rhea Bakshi, "India’s Treasures" travels through the magical Rajasthan, Jharkhand and narrow lanes of old Delhi to embrace artisans’ lives and showcase their pride, fears, sacrifice and passion. The documentary was recently recognised with the finalist laurel New York International Film Awards jury in best student film category.
