TATA IPL 2024 recorded reach of 2,600 cr views: JioCinema

According to the platform, the 17th edition got over 35,000 crore minutes of watch time

by e4m Staff
Published: May 30, 2024 11:22 AM | 1 min read

JioCinema, the official streaming platform for the TATA IPL, has recorded a reach of 2,600 crore views during the 2024 season of TATA IPL, a 53% growth compared to TATA IPL 2023.

The platform said it has recorded over 35,000 crore minutes of watch-time. JioCinema’s reach grew by over 38%, concluding the season at over 62 crores.

JioCinema opened the 2024 season with over 11.3 Crore viewers logged in on Day 1, a 51% increase compared to Day 1 of TATA IPL 2023. Over 59 crore video views were registered on the platform for the opening day of TATA IPL 2024, the platform said.

“We conclude TATA IPL 2024 with a promise to continue to redefine the way sports is consumed in India,” said a Viacom18 spokesperson. “The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform.”