Tata Neu named 'Programmatic Marketer of the Year' at #e4mRealTimeAwards
The super app from Tata Group bagged 2 silver and 1 bronze metals across categories for its creativity and innovation
Tata Neu, the all-in-one super app from Tata Group, has bagged the 'Programmatic Marketer of the Year' honour at the e4m Real Time Programmatic Advertising Awards 2023. The second edition of the awards was held on August 24 in Mumbai. Coming to the medal tally, Tata Neu won 3 metals in total including 2 silver and 1 bronze. The dazzling awards night was graced by top industry leaders, brand custodians and experts from the advertising and marketing industry.
Apart from Tata Neu, Xapads Media won the ‘Programmatic Agency of the Year’ award under the ‘Stellar Awards’ category. The other brands that took home the gold metals include Bajaj Finserv, Viacom 18 | Colors TV, Swiggy Food, Daawat, Tally Solutions, OnePlus, Kotak 811, Tata Motors. The agencies that won sgold include MiQ, Blitzkraig, Mobavenue Media Private Limited, Xapads & Madison Media, iProspect (Dentsu) and Lemma.
The e4m Real-Time Programmatic Advertising Awards 2023 recognized and honoured brands, agencies and media groups that creatively embraced programmatic creative strategies and stood out from the rest in the cutting-edge competitive marketplace.
The winners of the prestigious award have been selected by eminent members of the Jury from the best work entered through the call for entries from across India. This year, the jury for e4m Real Time Programmatic Advertising Awards 2023 was led by business leader Debabrata Mukherjee.
