Techmagnate - e4m BFSI custom roundtable to be held today in Mumbai
At the roundtable, experts will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
The much-awaited Techmagnate - e4m BFSI custom roundtable will be held today, March 15, in Mumbai in the presence of industry luminaries. The distinguished leaders including industry heads, digital marketing experts and enthusiasts from the advertising and marketing world will come together to share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’. The brands participating in the roundtable are SBI Securities, Fino Payments Bank Ltd, Home First Finance Company (HFFC), Choice Connect, ZebPay and Techmagnate.
The BFSI industry has undergone significant digital transformation, with banks, financial institutions, and insurance companies leveraging technology to enhance customer experience and reach new markets. Digital channels have become crucial components of marketing strategies, allowing BFSI firms to engage with customers in real-time on multiple platforms. However, there are several key areas that the BFSI industry needs to address like the high cost of customer acquisition, poor conversion rates, the contribution of digital marketing to business growth, the disruption that Fintech has brought to the table and more.
At the roundtable on Friday, an expert panel of seasoned professionals will explore key topics and offer insights on topics like - the rise of fintech and how startups are disrupting traditional banking models, solutions for high cost of acquisition and poor conversion rates, the contribution of digital to the business, how traditional financial institutions are embracing fintech partnerships, exploring strategies in digital advertising and disruption caused by fintechs in the cookie-less world.
Here’s our line-up of speakers:
- Zahid Gawandi, Head - Marketing & Communication, SBI Securities
- Prashant Choudhari, Head of Marketing, Fino Payments Bank Ltd
- Asmi Gandhi, Head of Digital Marketing, Home First Finance Company (HFFC)
- Ronak Agrawal, Head of Marketing, Choice Connect
- Neha Sawant, Marketing Director, ZebPay
- Sarvesh Bagla, CEO, Techmagnate
- Varsha Khandelwal, Vice President- Digital Marketing, Quantum Mutual Fund
