At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
The agency won 3 golds and 2 silver metals for its impressive work
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
The one-of-its-kind summit is set to explore the key trends in the BFSI sector in India, the opportunities, challenges that lie ahead and how brands engage with consumers today amid changing times
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
With a diverse base of over 2.3 crore customers, LTF is committed to fostering strong relationships built on understanding and personalization
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
At the roundtable, experts will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general
A panel of experts deliberated on the topic 'Leveraging Digitization in BFSI Marketing' at the Pitch BFSI Marketing Summit
The Pitch BFSI Summit 2023 saw brand and marketing strategist Ajay Kakar share insights on the past and future of financial brands
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder, e4m Group
At the Pitch BFSI Marketing Summit, marketers and experts talk about the changing narrative of the sector
Kotak Mahindra Bank's Srikrishna Moorthy spoke about how Bharat has adapted to digital banking in a fireside chat with Mobavenue's Ishank Joshi at the Pitch BFSI Marketing Summit
At the Pitch BFSI Summit 2023, leading marketers of the industry discussed how the narrative of the BFSI sector can be transformed
Some categories within the sector, however, may spend more in the quarter that follows the festive season
The brand won 9 metals across categories - 3 gold and 6 silver
The digital marketing agency won 1 gold, 2 silver and 2 bronze metals across categories
The agency won 3 gold and 1 silver metals across categories
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
The awards celebrate and honour the outstanding achievements of CMOs in the BFSI sphere
The awards celebrate the achievements of CMOs in the BFSI sector for their outstanding work and innovation
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
The regulator has strictly asked financial advisors to register themselves for future collaborations and adhere to the rules
At the launch of Dentsu-e4m Digital Advertising Report 2023, industry experts sat down for a panel discussion on India digital stack for technology and creativity in the new digital economy’
According to TAM AdEx report, while Print and Radio each saw 11% growth in ad volume in Jan-Mar'22, it was 8% for Digital
The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
Guest Column: Arun Fernandes, Founder-CEO, Hotstuff Medialabs, lists down a few trends that suggest a positive road ahead for the BFSI sector
They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts
Mehta was formerly AVP- Corporate Communications, at State Bank of India.
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online
In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
The two-part webinar will feature a fireside chat and a panel discussion
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
This device enables delivery personnel logistic players, Kirana stores, and small shopkeepers to accept digital payments on the go
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year