The New York Times launches a subscribers only ‘Headline’ podcast
The app is currently available for iOS users only
The New York Times has launched a standalone app that it hopes will serve as its ‘audio front page’, reported NiemanLab.
The app, for now, iOS only, is currently an exclusive benefit for New York Times news subscribers.
Paula Szuchman, Director of Audio for The New York Times, described the new show, The Headlines, as “a sibling” to The Daily. While The Daily typically dives deep into one story for 20-ish minutes, The Headlines covers three news stories in roughly half the time.
“It’s designed to help catch a listener up on the biggest news of the day, reflecting the breadth and depth of Times reporting and signaling the areas of coverage our newsroom is digging into,” Szuchman said. “We heard from listeners that they want more — that The Daily scratches an itch but they also want to be informed of other stories they should know about”, she was quoted.
As per the report, The Times believes their success with subscriber only newsletters showed that subscribers who engage with exclusive content are more active and more likely to stay paying subscribers than those who do not.
