Vidhu Sagar joins Acueiti DigiMedia as Managing Director

Vidhu Sagar has joined Acueiti DigiMedia as Managing Director.

Sagar joins from Entravision, erstwhile MediaDonuts, where he was Managing Director, India. Previously, Sagar has held leadership roles as National Director Media at MullenLowe Lintas, Managing Partner at GTB – WPP's integrated agency for Ford Motors, GM at FCB-Ulka and EVP at Carat Media, among others.

Sagar has extensive experience across diverse disciplines of digital marketing, media and advertising. Throughout his career, he has worked on brand strategy and innovative media solutions for a variety of clients, including international brands such as BMW, General Motors, Ford, British Airways, Bausch & Lomb, Tropicana, MasterCard, Reebok, and Bose, as well as prominent Indian players such as ITC, Dabur, Hero, HCL, NIIT and Muthoot Group.

Ashish Upadhyay, Founder, Acueiti DigiMedia said, “We’re pleased to welcome Vidhu Sagar to lead our growing operations. There is momentum in the market both in digital media as well in online content development. Vidhu has a unique background having successfully led businesses across both creative and media domains. His deep understanding of the Indian media landscape and rich experience across multiple disciplines in advertising will surely benefit our clients and the team.”

On his appointment, Sagar said: “Digital marketing field is an unending sea of opportunities today. While there’s burgeoning demand and explosive growth all around, online marketing and digital media are shrouded in complexity leaving clients unsure and confused. Clients are sorely missing the wisdom of experienced practitioners who understand the larger perspective, demystify the solution, and guide them in their digital journeys."