Zee News 24 Ghanta .com emerges market leader in News Digital in Bengal

24ghanta.com, a Zee Group company, crossed a new milestone in the month of October by garnering the highest number of unique visitors (UVs) for any Bengali website in the country

by exchange4media Staff
Published: Dec 8, 2017 12:00 AM | 2 min read

24ghanta.com, a Zee Group company, crossed a new milestone in the month of October by garnering the highest number of unique visitors (UVs) for any Bengali website in the country.

According to ComScore, 24ghanta.com has a monthly unique visitor count of 1.9 million; the nearest competitor Anandbazar.com had 1.68 million unique visitors, while another popular Bengali website ABP Ananda has 1.5 million UVs.

24 ghanta.com in Bengal has built its strengths like all others from Zee Digital built its strong content outreach engaging users through rich content and highly engaging user experience .This is reflected in its strong showing in ComScore numbers too. About 1.8 million users visited the website on mobile. Launched in 2011, 24ghanta.com strives to be the most trusted and wide read Bengali website across the globe.

Commenting on Zee Digital strong showing through its vastly diversified Digital News portfolio, Rajiv Singh COO, Zee Media and Head- ZEE Digital, states, "Zee Digital is strongly positioned through its diversified portfolio and its vast range of NEWS/Lifestyle/Entertainment sites. This is in cognisance to Zee strategy to create multiple strong points to engage viewers and provide relevant content to a relevant audience in right space and time.” He added, “Zee 24Ghanta.com in Bengal is part of our Zee Digital endeavour to create Digital content for masses while remaining truly relevant to vast audiences in metros and high Digital News consumption markets in India and abroad.”