ZEE5 Global launches South Asian add-ons in the US

ZEE5 Global has announced an aggregation of multiple South Asian streaming platforms within the ZEE5 Global platform with the launch of Add-ons in the US.

ZEE5 Global Add-ons will offer subscribers in the US a single window to access South Asian entertainment platforms on the ZEE5 Global platform itself, with Add-ons pricing starting from just $1.49 onwards.

ZEE5 Global Add-ons was unveiled by Amit Goenka, President, Digital Businesses and Platforms and Archana Anand, Chief Business Officer, ZEE5 Global.

“The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” said Anand. “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.”

According to Amit Goenka, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”

Sharing her vision for ZEE5 Global Add-ons, Archana Anand added, “As the foremost South Asian streaming platform in the United States, ZEE5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots. Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment. Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination. It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs."