35 crore viewers tuned in for live broadcast of first 10 IPL matches: Disney Star
The broadcaster said that IPL watch-time grew 20% this year vs 2023
Disney Star, the official broadcaster of TATA IPL 2024, claims to have registered 35 crore viewers tuned in to watch the live broadcast of the first 10 IPL matches. The network says that the number is higher than any previous edition of the tournament including seasons played during the pandemic.
"The overall watch-time for the tournament has sky-rocketed to 8028 crore minutes which is 20% higher than last year. Powered by a wide array of fan-centric initiatives, enriched programming, and a compelling marketing campaign, match ratings for the 17th season of the tournament have also galloped 22% compared to the last edition. With the Rivalry Week between 8th and 14th April, the broadcaster is geared to take the tournament buzz even higher," said Disney Star.
Sanjog Gupta, Head - Sports, Disney Star, said, "We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament. The unwavering support and love received from fans and audiences alike is an affirmation of Star Sports’ belief in the aggregative capacity of IPL on TV as well as its potential for further growth. The figures also reflect the success of our endeavour to enhance the IPL viewing experience through broadcast and programming innovations, including HDR-enhanced 4K, interactive services, and multi-platform fan engagement. We continue to remain committed to our vision of serving sports fans and recruiting new audiences."
