A Comms executes Standard Chartered Marathon campaign
A Comms executed the campaign in Mumbai across Café Coffee Day & Barista outlets and INOX & PVR multiplexes, targetting the youth
A Comms executed the Standard Chartered Mumbai Marathon campaign across coffee shops – Café Coffee Day and Barista – and multiplexes – INOX and PVR – targetting youth and asking Mumbaikars their reason to run.
The message was communicated through tent cards at all the tables in the coffee shops, every cup being tagged and saucer rings placed on every saucer.
To amplify the entire campaign, 60-second commercials were played at the multiplexes.
The campaign was executed across more than 30 locations in Mumbai.
The Standard Chartered Mumbai Marathon took place on January 20, 2013.
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A comms
