Active Media Innovations executes 2 Guinness World Records in 3 months
In June and in August, the company executed record-breaking campaigns for Star Gold and Star Pravah, respectively
Within a span of just 3 months Active Media Innovations has successfully executed two Guinness World Records!
In June, 2023 it partnered with Star Gold to create the Guinness World Record for the “Most People Performing the Shah Rukh Khan Pose Simultaneously”. The event was meant to promote the World TV Premiere of Pathaan on the channel. Three hundred people performed the pose in front of Shah Rukh Khan’s residence, Mannat. Active Media Innovations conceptualized and executed the complete event, including the planning, training and choreography involved. Shah Rukh Khan himself made an appearance to motivate and cheer the participants and went on to amplify it on social media.
"It takes a lot of technical expertise, planning and precision to create a Guinness World Record. One cannot afford to fail, especially when superstars are involved. We are proud of our success ... not once, but twice in a row!" says Managing Director Emraan Kureshi.
In August, 2023 Active Media Innovations partnered with Star Pravah to beat the existing Guinness World Record for the “Largest Umbrella Image / Logo” formed with 1012 umbrellas. This was done to promote the World TV Premiere of Ved, the super-hit Marathi movie by Riteish Deshmukh.
Since this was a challenge to an existing record, the effort involved was much more than the previous attempt. Active Media Innovations coordinated with the Guinness World Records UK office throughout the planning and production phases. 3D computer simulation was utilised to map virtual umbrellas within the given space in order to work out the placement and number of umbrellas. Additionally, large-format branding and a mega LED screen were deployed to show live feed of the umbrella formation. The entire production involved over 22 tonnes of equipment and a crew of over 135 professionals. 5 ground level cameras and 2 drones were used for videography.
Riteish Deshmukh himself made an appearance and became a part of the Guinness attempt. The record was successfully broken with an image formed by 1446 umbrellas, a whopping 434 umbrellas more than the previous attempt! Over 50 media persons covered the event and it got extensive press, PR and social media coverage.
