Adobe Content Hub to be available with Adobe Experience Manager Assets

AEM Assets is used by brands to manage library of images, videos and other content

by e4m Staff
Published: Jun 28, 2024 2:06 PM | 1 min read

Adobe has announced the general availability of Adobe Content Hub with Adobe Experience Manager (AEM) Assets.

AEM Assets is the leading digital asset management system (DAM) used by brands to manage their entire library of images, videos and other content that drives the creation of marketing campaigns and digital experiences. AEM Assets is used by the majority of the Fortune 50, including 8 of the 10 largest media companies, 9 of the 10 largest financial services companies and 8 of the 10 largest retailers. Customers worldwide include ASICS, Cisco, The Coca-Cola Company, Henkel, Prudential Financial, T-Mobile and Volkswagen.

"Marketers are under increasing pressure to meet content demands that are expected to surge in the next few years, making it critical for brands to effectively manage the assets that anchor a healthy content supply chain,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. “Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant assets, boosting the production of fresh content for fast-moving channels like social media and delivering proven productivity gains.”

The capabilities of Adobe Content Hub will also power Adobe GenStudio, a forthcoming generative AI-first application that will let marketing organizations quickly plan, create, manage, activate and measure on-brand, high-performing content.