airtel digital TV brings in a la carte offerings
airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.
airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.
Customers can now choose to either opt for a la carte or chose from the range of monthly based packs or a mix of additional packs on a base Pack. The initiative will empower the airtel digital TV customers to create their own channel packages, with cost of individual channels starting from Rs 3 onwards. In case the customer opts for the a la carte option, there would be a minimum charge of Rs 150 per month + service tax or actual, whichever is higher.
Customers can go to the website www.airtel.in/digitaltv and choose the channels they wish to have in their selection, from the Plans and Offers section or call the toll free numbers to help pick their choice of a la carte channels. The channels are sorted by genres for easy selection.
