airtel digital TV brings in a la carte offerings

airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.

by exchange4media Mumbai Bureau
Published: Jan 19, 2011 7:54 AM | 1 min read

airtel digital TV brings in a la carte offerings

airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.

Customers can now choose to either opt for a la carte or chose from the range of monthly based packs or a mix of additional packs on a base Pack. The initiative will empower the airtel digital TV customers to create their own channel packages, with cost of individual channels starting from Rs 3 onwards. In case the customer opts for the a la carte option, there would be a minimum charge of Rs 150 per month + service tax or actual, whichever is higher.

Customers can go to the website www.airtel.in/digitaltv and choose the channels they wish to have in their selection, from the Plans and Offers section or call the toll free numbers to help pick their choice of a la carte channels. The channels are sorted by genres for easy selection.