Authors
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
exchange4media Mumbai Bureau Sep 18, 2024 10:53 AM
Rose will report to Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud
exchange4media Mumbai Bureau Aug 18, 2021 11:39 AM
The platform said that the addition of industry thought leaders underscore Firework’s mission to disrupt the monopoly that the big tech walled gardens have on short video web stories content
exchange4media Mumbai Bureau May 20, 2021 6:13 AM
The streaming service has teamed up with Indian Cancer Society and has roped in comedian Sunil Grover for the campaign
exchange4media Mumbai Bureau Jun 1, 2020 2:30 PM
At the MarTech Mumbai Conference, Apoorv Durga, Research Director & Analyst, Real Story Group, helped simplify the MarTech marketplace for end users
exchange4media Mumbai Bureau Nov 27, 2019 8:49 AM
Peter Mears, Global CEO of Havas Media Group, lays out ambitious India plans for their third acquisition after Langoor and Think Design
exchange4media Mumbai Bureau Nov 15, 2019 8:35 AM
Pithawala, Vice President and Global Head - Marketing, Sales & Innovation, shares insights on the brief and concept of the campaign, and roping in Ayushmann Khurrana as brand ambassador
exchange4media Mumbai Bureau Sep 26, 2019 8:32 AM
Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results
exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM
Stephen Allan, Worldwide Chairman & CEO of MediaCom, and Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media and BW Businessworld, discussed the road ahead for media agencies
exchange4media Mumbai Bureau Sep 25, 2019 8:12 AM
The conference will take place at Taj Santacruz, Mumbai. Stephen Allan, Worldwide Chairman & CEO, MediaCom; Charles Frump, MD, Volvo Car India, to be keynote speakers
exchange4media Mumbai Bureau Sep 23, 2019 8:44 AM
Other speakers taking the stage at the event include the likes of Stephen Allan, Charles Frump, Stephen Li and Sandeep Aggarwal
exchange4media Mumbai Bureau Sep 13, 2019 8:08 AM
YouTube with 10 per cent share was followed by pagalguy.com with 2 per cent share
exchange4media Mumbai Bureau Sep 7, 2019 11:56 AM
Industry leaders described Kamath as a calm, composed, and humble person who 'brought the industry together'
exchange4media Mumbai Bureau Sep 7, 2019 9:23 AM
Advertising industry veteran Madhukar Kamath recounted highlights of his journey at an event where AAAI honoured him with the Lifetime Achievement Award
exchange4media Mumbai Bureau Sep 7, 2019 8:35 AM
Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, CEO & CCO, McCann Worldgroup India spoke to Nawal Ahuja, Co-Founder & Director, exchange4media Group in a Fireside Chat
exchange4media Mumbai Bureau Sep 5, 2019 8:30 AM
Maheshwari joined the group in April 2016, and has been associated with Network18 for more than two years now
exchange4media Mumbai Bureau Jan 8, 2019 5:45 PM
New wins include Anchor by Panasonic, Bajaj International, Google India, Bridgestone and Pediasure
exchange4media Mumbai Bureau Aug 2, 2018 8:54 AM
.jpg)
‘The Marathon Life’ campaign for Franklin Templeton Investments by Mirum India is headed to Cannes 2018
exchange4media Mumbai Bureau Jun 5, 2018 8:56 AM
The campaigns will highlight how SMBs and students use the Internet to grow business and upskill themselves.
exchange4media Mumbai Bureau May 30, 2018 8:58 AM
Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre
exchange4media Mumbai Bureau Mar 6, 2018 4:13 PM
Reliance Big TV brings free of cost entertainment to Indian households as a Digital India Initiative
It supports the digital India Initiative by bringing urban and rural India on the same platform for entertainment and education with a unified consumer offer.
exchange4media Mumbai Bureau Feb 28, 2018 6:10 PM
Twitter was agog with industry colleagues and well-wishers expressing their deepest condolences and remembering Kapur as a great adman and an even more beautiful human being.
exchange4media Mumbai Bureau Jan 30, 2018 8:54 AM
Nirmal Kumar Sharma pays a tribute to Kapur who was his company's angel investor.
exchange4media Mumbai Bureau Jan 30, 2018 8:53 AM
.jpg)
‘Fearless Kota’- Horlick’s latest campaign to fight the exam stress
exchange4media Mumbai Bureau Jan 29, 2018 1:36 PM
Vikram Sakhuja, Group CEO Madison Media & OOH remembers Ranjan Kapur as a family man, someone who thought ahead of his times and the best Business Leader of the Ad World
exchange4media Mumbai Bureau Jan 29, 2018 8:56 AM
Heartfelt Republic Day campaigns by brands like LG, Bisleri and others beautifully capture the essence of patriotism, pride and historic significance
exchange4media Mumbai Bureau Jan 25, 2018 8:56 AM
The annual event starting in February 23 celebrates brands, agencies, marketers and organisations increasing role in India’s sporting landscape. Entry is free
exchange4media Mumbai Bureau Jan 24, 2018 8:57 AM
IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.
exchange4media Mumbai Bureau Jan 19, 2018 8:54 AM
Srinivasan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's product Innovations –
exchange4media Mumbai Bureau Jan 19, 2018 8:29 AM
Mullen Lintas Bangalore has conceptualized a three-film campaign for QuikrEasy (earlier known as QuikrServices), the services vertical of Quikr.
exchange4media Mumbai Bureau Nov 29, 2017 12:50 PM
Lee takes over the roles and responsibilities from Anuj Aggarwal who has moved to Canon Marketing Philippines as the Vice President.
exchange4media Mumbai Bureau Nov 21, 2017 12:00 AM
This will be Prasad's fourth consecutive term in office as President of the industry body for Indian radio broadcasters
exchange4media Mumbai Bureau Nov 14, 2017 9:34 AM
The purchase cycle has completely turned on its head and there is no longer just a single moment which influences the consumer's buying decision, says Facebook
exchange4media Mumbai Bureau Nov 2, 2017 8:47 AM
Play2transform will concentrate on design thinking and business transformation
exchange4media Mumbai Bureau Nov 2, 2017 12:00 AM
Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer at Mindshare, speaks about the future of digital and how IoT will cause a huge disruption for marketing and media sector
exchange4media Mumbai Bureau Oct 30, 2017 8:45 AM
Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.
exchange4media Mumbai Bureau Oct 26, 2017 6:59 AM
.png){kind=logo}
GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.
exchange4media Mumbai Bureau Oct 13, 2017 8:39 AM
A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher competition and more entries, who will win big this year?
exchange4media Mumbai Bureau Oct 11, 2017 8:44 AM
.png){kind=logo}
exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sidelines of Maddies 2017
exchange4media Mumbai Bureau Oct 10, 2017 8:39 AM
Created by SoCheersInfotech, the ad aims to create awareness about Pensol’s lubricant products
exchange4media Mumbai Bureau Aug 26, 2017 9:03 AM
The Press Club announces the jury members for the cricket writing and crime writing categories of the National Journalism Awards; entry date extended to April 10
exchange4media Mumbai Bureau Apr 3, 2012 8:18 AM
Idea has launched a range of affordable smartphones to promote 3G services in India. Priced between Rs 2,609 and Rs 4,751, the phones are expected to lead to increased 3G usage, especially in semi-urban areas, which are Idea’s traditional strongholds.
exchange4media Mumbai Bureau Nov 24, 2011 10:20 AM
Prashaant Bhatt will be responsible for driving the fiction properties on Colors. He will take charge from December 1, 2011 and will be reporting to Raj Nayak, CEO, Colors.
exchange4media Mumbai Bureau Nov 16, 2011 8:16 AM
The much awaited session of Day 3 at AdAsia 2011 was the valedictory keynote address of Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, and she didn’t disappoint...
exchange4media Mumbai Bureau Nov 4, 2011 11:23 AM
The Advertising Club Bombay has invited entries for 2011 Effie India Awards. The Effies is the premiere showcase for marketing and creative strategies that work. The last date for sending entries is Friday, November 11, 2011.
exchange4media Mumbai Bureau Nov 4, 2011 9:14 AM
STAR India has joined hands with Aamir Khan to bring a show to television that they claim is unprecedented in nature and scale.
exchange4media Mumbai Bureau Oct 24, 2011 9:06 AM
Cricket may not already be back in its full glory but the first one day international ratings of the India-England match played in the ‘revenge’ series have brought viewers back to the game, at least to some extent.
exchange4media Mumbai Bureau Oct 20, 2011 9:21 AM
Ashvini Yardi, Head of Programming, Colors, has moved on from the channel to explore entrepreneurial opportunities in the films domain.
exchange4media Mumbai Bureau Oct 14, 2011 9:02 AM
As History, the first offering from the TV18 and A+E Networks joint venture, debuts in India, the focus is on the ‘factual entertainment’ genre. Popularly referred to as the infotainment genre, History’s attempt would be to grow the factual entertainment pie in India.
exchange4media Mumbai Bureau Oct 10, 2011 8:35 AM
Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.
exchange4media Mumbai Bureau Oct 5, 2011 8:24 AM
Milestone Brandcom has extended its service offering with the launch of Milestone Connect, an on-ground event, sports marketing and promotional marketing solutions division. Shivneet Singh will lead this unit as VP & National Head, Milestone Connect. He joins from Mudra Max’s Kidstuff.
exchange4media Mumbai Bureau Sep 19, 2011 8:56 AM
Sabyasachi Mishra comes on board as CEO, JWT Vietnam and Indochina. He takes over from Chris Von Selle, current CEO of JWT Vietnam, who will be moving to Beirut to take charge as COO of the agency’s Africa operations. Mishra moves on after a two-decade long stint across Lowe offices in Asia.
exchange4media Mumbai Bureau Sep 17, 2011 8:24 AM
“The Indian market will survive because literacy in the country is growing rapidly. See, how regional newspapers are growing. Regional is the future for newspapers. English newspapers are concentrating on urban areas, but regional newspapers have explored new markets. Now, our English newspaper expansion has to begin in smaller towns,” says Prabhu Chawla, Editorial Director, The New Indian Express Group.
exchange4media Mumbai Bureau Sep 10, 2011 9:52 AM
Vodafone Essar, in its endeavour to provide differentiated experience to its customers, has launched Vodafone Blue, a phone specifically designed to put the Facebook experience into the heart of the handset.
exchange4media Mumbai Bureau Sep 7, 2011 2:48 PM
MPG India has been awarded the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based Biosciences company with a focus on pharma and personal hygiene products.
exchange4media Mumbai Bureau Sep 7, 2011 1:00 PM
The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.
exchange4media Mumbai Bureau Aug 30, 2011 9:08 AM
Sandeep Sharma, Senior VP, Sales & Marketing, has quit Times TV Network to start his own venture.
exchange4media Mumbai Bureau Aug 29, 2011 10:17 AM
Over the past decade, the revenue from Healthcare Communications has steadily grown across all networks. In keeping with this trend and the opportunity that it presents, McCann Healthcare has appointed Sohan Shah as its new Head.
exchange4media Mumbai Bureau Aug 17, 2011 8:43 AM
Prime Connect recently held the International Youth Cultural Festival, in association with Ferriswheel to nurture and enrich young minds from the cable and satellite industry in India. This joint effort has been appreciated by the Mayor of Mumbai, Shradha Jhadhav.
exchange4media Mumbai Bureau Aug 12, 2011 11:15 AM
As per the Ormax Media study titled ‘Character Youth Loves’ (CYL), Rannvijay from MTV Roadies is the most popular non-fiction character among the youth.
exchange4media Mumbai Bureau Aug 12, 2011 9:12 AM
Lowe Lintas India’s CSR survey reveals that 93 per cent of Indians believe corporates must undertake CSR activities. 57 per cent of the respondents trusted brands that did CSR more than brands that didn’t.
exchange4media Mumbai Bureau Aug 4, 2011 9:09 AM
Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.
exchange4media Mumbai Bureau Jul 28, 2011 8:54 AM
UTV Stars, the newly launched Bollywood channel from the Broadcasting division of UTV, has roped in Taproot India and Motivator as its creative and media agencies, respectively. A campaign is slated to go on air from August 1, 2011, which will span various platforms such as TV, web, mobile and on ground.
exchange4media Mumbai Bureau Jul 27, 2011 12:24 PM
With most telecom operators getting aggressive on 3G, Reliance Communication’s new ad campaign to promote its 3G services sends out a clear message. Conceptualised by Grey India, simplicity is the key here...
exchange4media Mumbai Bureau Jul 27, 2011 9:17 AM
Following the Consumer Complaints Council (CCC) meeting convened recently to take a view on the various deodorant ads running on TV networks, the CCC has upheld complaints against three ads – Axe, Zatak and Set Wet deodorants.
exchange4media Mumbai Bureau Jul 22, 2011 9:10 AM
Following a multi-agency pitch, Rediffusion Y&R Chennai has won the creative mandate for TVS Srichakra Ltd, manufacturers of TVS Tyres and Eurogrip brand in the two- and three-wheeler category.
exchange4media Mumbai Bureau Jul 13, 2011 10:21 AM
Thoughtshop, a 360 degree advertising and communication agency, has appointed Vishesh Jain and Bhavin Patel as Creative Directors in copy and art divisions, respectively. These appointments are a step towards strengthening the senior management of the agency.
exchange4media Mumbai Bureau Jul 12, 2011 8:21 AM
Venugopal Chandrasekhar has been appointed as Business Head for Rediffusion Y&R, Mumbai. His last assignment was with Bates 141.
exchange4media Mumbai Bureau Jul 7, 2011 8:36 AM
Reliance Broadcast Network Ltd has announced the appointments of Vivek Bagai and Naveen Saxena for it’s out of home vertical Big Street. Both Bagai and Saxena will report to Ashwin Padmanabhan, Business Head, Big Street.
exchange4media Mumbai Bureau Jul 7, 2011 8:35 AM
The healthcare arm of Draftfcb Ulka has brought on board Dr Sushil Motwani as Business Head. Following this appointment, the agency plans to further strengthen its healthcare offering and build on its current base of clients.
exchange4media Mumbai Bureau Jul 6, 2011 9:11 AM
Red FM Mumbai turned a year older this weekend. As part of its birthday celebrations, the station ran contests and gave out exciting prizes.
exchange4media Mumbai Bureau Jul 5, 2011 11:36 AM
Star Movies is leaving no stone unturned to promote its month-long festival of James Bond films throughout July – called ‘Forever Bond’. The English movie channel has rolled out an extensive marketing campaign to promote the the property.
exchange4media Mumbai Bureau Jul 5, 2011 9:11 AM
Digital out-of-home media company LiveMedia has launched its new initiative ‘LiveDigital’. With this new digital marketing arm, the company aims to offer integrated marketing solutions based on the changing lifestyle and media consumption habits of consumers.
exchange4media Mumbai Bureau Jul 5, 2011 9:10 AM
It’s been a growth story for the English movie genre in the first six months of 2011. No surprises that Movies Now is leading the charts, followed by Star Movies. The other growth story of the year is that of Pix.
exchange4media Mumbai Bureau Jul 4, 2011 11:16 AM
Dominic Proctor, CEO, Mindshare Worldwide, as the second Keynote Speaker at the exchange4media Conclave 2011, will speak on the Agency of the Future in the Mumbai edition of the Conclave on July 15, 2011. Lintas Media Group’s Lynn de Souza is the Session Chairperson. Jagran Group is exchange4media Conclave’s presenting partner.
exchange4media Mumbai Bureau Jul 4, 2011 8:22 AM
Radius Infratel, an integrated telecom infrastructure company, has appointed IBD India, a division of Percept Hakuhodo, for creative and communication solutions.
exchange4media Mumbai Bureau Jul 1, 2011 8:25 AM
Zee Marathi has expanded its prime time slot from June 27, 2011 with the launch of its new offering – ‘Guntata Hriday He’ – aired on Monday to Saturday at 10.30 pm.
exchange4media Mumbai Bureau Jun 28, 2011 9:06 AM
None of the 11 entries from India has managed to find a place in the Titanium and Integrated Lions shortlist announced at the Cannes Lions International Festival of Creativity on June 24, 2011.
exchange4media Mumbai Bureau Jun 25, 2011 8:23 AM
While some Indian delegates were not expecting any recognition in Films this year, some others were shocked that only two Indian entries made it to the shortlist. JWT India opened its Cannes Lions 2011 account with Bharti Airtel’s ‘Endless Goodbye’, and Mudra’s ‘Silent Anthem’ was the other entry to be shortlisted.
exchange4media Mumbai Bureau Jun 24, 2011 4:29 PM
Adding more businesses to its kitty from Gitanjali Group’s stable, PerceptH has been assigned the duties of D’damas on a project basis. The win was not preceded by any pitch process. PerceptH has already conceptualised a campaign for the brand featuring Sonakshi Sinha.
exchange4media Mumbai Bureau Jun 24, 2011 8:52 AM
Keeping alive India’s further Lions hopes, Mudra Communications and JWT India have found place in the Film Lions shortlist.
exchange4media Mumbai Bureau Jun 23, 2011 7:02 PM
Sunanda Chadha has joined Publicis Ambience as Vice President on Citibank. In her last assignment, Chadha was working with Percept H as Vice President across majority of the agency’s flagship accounts like Force India Formula One Team, The Sahara Group, Edelweiss, DLF and Hero Honda, among others.
exchange4media Mumbai Bureau Jun 21, 2011 10:41 AM
Outdoor Advertising Professionals (OAP) has been appointed the outdoor agency on record (AOR) for Zuska, the personal care brand from Zodhita Healthcare Solutions Pvt Ltd.
exchange4media Mumbai Bureau Jun 21, 2011 9:47 AM
Cannes Lions 2011 got underway on June 19, 2011. And the first of the shortlists – Direct Lions – has been announced. Six entries from India have been shortlisted in Direct Lion category. Mudra Communication has four entries shortlisted, while Grey Worldwide and Contract Advertising have one entry each shortlisted.
exchange4media Mumbai Bureau Jun 20, 2011 8:17 AM
MPG India, a flagship brand of Havas Media, has been appointed the media AOR of real estate player Vaswani Group. The account size is worth upwards of Rs 10 crore.
exchange4media Mumbai Bureau Jun 17, 2011 8:28 AM
Future Group roped in Percept Out-of-Home to execute the outdoor campaign for their newly launched third Central Mall, the lifestyle retail format from the group.
exchange4media Mumbai Bureau Jun 16, 2011 8:46 AM
Starcom Worldwide has been appointed as media partner in India by BIBA Apparels. Starcom’s Delhi office will manage the account.
exchange4media Mumbai Bureau Jun 15, 2011 11:27 AM
On June 11, 2011, when the Le Mans 24-hour race began, Audi India launched a 24-hour online race to garner support for the Audi R18 TDI racing at the Le Mans.
exchange4media Mumbai Bureau Jun 14, 2011 8:49 AM
<span style="font-family: Calibri, sans-serif; font-size: 15px" class="Apple-style-span">Standard Chartered Consumer Banking announced it has appointed seasoned international banker Sanjeeb Chaudhuri as Regional Head, South Asia and as Group Chief Marketing Officer for Consumer Banking.</span> <p class="MsoNormal"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-fareast-language: KO; mso-bidi-language: TH; mso-ansi-language: EN-US"><o:p></o:p></span>
exchange4media Mumbai Bureau Jun 8, 2011 9:31 AM
The Advertising Club, Bangalore announced the results of its Big Bang 2011 on June 3. With 12 Golds, Maxus is the Media Agency of Year. Stark Communications is the Ad Agency of the Year and Tanishq is the Client of the Year. Mindshare has bagged the Media Campaign of the Year, for its work done on Hindustan Unilever.
exchange4media Mumbai Bureau Jun 7, 2011 8:28 AM
The Advertising Club, Bangalore announced the results of the Big Bang 2011 awards for excellence in communications & media on June 3, 2011.<span style="mso-spacerun:yes"> </span>The awards were handed out to the winners at ceremony held at the Bangalore Palace Grounds. Stark Communications, Maxus and Tanishq have been key winners this year. <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><o:p> </o:p>
exchange4media Mumbai Bureau Jun 6, 2011 12:30 PM
The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) has upheld complaints against 34 ads between November 2010 and February 2011.
exchange4media Mumbai Bureau May 31, 2011 9:08 AM
Spatial Access has restructured its operations to create a media and a non-media vertical. The company has hired Nikhil Rangnekar as the Joint CEO, heading the media vertical. Geetanjali Bhattacharjii, also a Joint CEO, will lead the non-media verticals.
exchange4media Mumbai Bureau May 31, 2011 9:04 AM
Star News MQ 2011 culminated in the grand finale in Mumbai on May 27. Emerging winners in the national finals was the Mumbai round winning duo of Ameya Samant (IMRB) and Pradeep Ramarathnam (HUL) with a total score of 110 points.
exchange4media Mumbai Bureau May 28, 2011 11:50 AM
Portfolio Night 9 was open to young creative professionals from advertising agencies and also senior students of art colleges.
exchange4media Mumbai Bureau May 27, 2011 8:45 AM
Matrix takes the ‘Don’ route for its latest TVC, featuring the Kolkata Knight Riders, for Matrix ForEx Cards.
exchange4media Mumbai Bureau May 23, 2011 8:38 AM
Disney and UTV will share creative responsibilities for these films and UTV will manage the production, marketing and distribution. <p class="MsoNoSpacing">
exchange4media Mumbai Bureau May 19, 2011 11:30 PM
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; ">In another key management development, Reliance Broadcast Network Ltd. announces the appointment of Ramita Chaudhuri as Business Head for its regional channel BIG MAGIC. </span> <p class="MsoNormal"><span style="font-family:"Trebuchet MS","sans-serif""><o:p></o:p></span>
exchange4media Mumbai Bureau May 19, 2011 11:29 PM
Outdoor advertising media owners and advertising agencies met under the auspices of Indian Outdoor Advertising Association on May 3, 2011, to find a way to follow the new service tax rules announced in the Budget and decide on a plan of action.
exchange4media Mumbai Bureau May 9, 2011 8:41 AM
Brandscapes Worldwide has unveiled its ‘Winning Insights’ in India. Winning Insights is a global discipline that has been crafted to provide profitable growth strategies for clients across 40 countries.
exchange4media Mumbai Bureau May 4, 2011 9:04 AM
GroupM has strengthened its social media team with Karthik Nagarajan joining as National Director - Social Media. He will report to Tushar Vyas, Managing Partner, GroupM South Asia.
exchange4media Mumbai Bureau May 3, 2011 8:41 AM
Reliance Broadcast Network Ltd’s (RBNL) new Hindi entertainment channel, Big Magic, has appointed Purple Focus to handle its creative mandate and brand duties. The ad spend on the business is pegged at around Rs 10 crore.
exchange4media Mumbai Bureau Apr 29, 2011 9:12 AM
S Subramanyeswar, better known as Subbu, has joined Lowe Lintas as National Planning Director. Previously, Subbu was National Planning Director at Publicis Communications.
exchange4media Mumbai Bureau Apr 28, 2011 9:19 AM
P&G India CEO Shantanu Khosla engages Godrej Group’s Tanya Dubash, Vu Technologies’ Devita Saraf and ABP’s Aritra Sarkar on how the leaders of tomorrow should market to the New India.
exchange4media Mumbai Bureau Apr 1, 2011 10:31 AM
Strengthening its strategic leadership, Rediffusion Y&R has made two key appointments to lead the Mumbai and Southern operations – Amitava Sinha has been made COO - East & South, while Neville Medhora is VP – Mumbai.
exchange4media Mumbai Bureau Apr 1, 2011 9:47 AM
Starcom Worldwide has announced senior appointments to strengthen its Delhi team and has also broadened the role for Tarun Nigam.
exchange4media Mumbai Bureau Mar 31, 2011 8:56 AM
Through its new brand positioning campaign, conceptualised by Equus Red Cell, Tulip Telecom aims to reach out to a broader base of people by demystifying its service portfolio and highlighting how it touches the common man’s life.
exchange4media Mumbai Bureau Mar 31, 2011 8:53 AM
Gufic Biosciences has appointed Origin Beanstalk Creative Consultants as its creative partner to build and manage it product portfolio in the new stress management category.
exchange4media Mumbai Bureau Mar 30, 2011 8:48 AM
UTV Broadcasting has appointed Zoom’s Keith Alphonso as Business Head for Bindass. Nikhil Gandhi, who was so far the Business Head of Bindass, would continue as Ad Sales Head for the Network and would also be Business Head for UTV’s upcoming mass specialty channel.
exchange4media Mumbai Bureau Mar 23, 2011 10:05 AM
Jury Chairpersons for the Creative Abbys at GoaFest 2011 have been announced. The eminent names include Piyush Pandey, Prasoon Joshi, KV Sridhar, Ravi Deshpande, Josy Paul, Senthil Kumar, Sujata Keshavan.
exchange4media Mumbai Bureau Mar 23, 2011 8:58 AM
Winners of the 14th Asia Pacific Advertising Festival have been announced. From India, Leo Burnett India has topped the charts with six metals to their credit.
exchange4media Mumbai Bureau Mar 22, 2011 9:03 AM
Alok Lall, who had recently quit Iris Worldwide as Managing Director, has joined McCann Worldgroup as Executive Director.
exchange4media Mumbai Bureau Mar 21, 2011 9:04 AM
BBH India has appointed Paul Ward as Managing Partner for the Indian region. This is a comeback of sorts for Ward as he was already a part of the original team that launched the Mumbai business in 2008.
exchange4media Mumbai Bureau Mar 18, 2011 9:12 AM
Following a multi-agency pitch, GVK-led Mumbai International Airport has appointed TBWA\India as the AoR for Chhatrapati Shivaji International Airport.
exchange4media Mumbai Bureau Mar 8, 2011 8:07 AM
Towards further strengthening the senior management team, Lowe Lintas India has announced the appointment of Sabyasachi Mishra as Chief Growth Officer.
exchange4media Mumbai Bureau Mar 4, 2011 7:08 AM
Following its expansion plans in India, Fox International plans to have an additional creative partner on board. Taproot India, the current agency, continues to be on board for the network in the Asian market.
exchange4media Mumbai Bureau Feb 23, 2011 7:26 AM
GroupM and Quasar have joined hands to build an integrated digital media agency network, and Quasar will now align its media units under GroupM Interactions management.
exchange4media Mumbai Bureau Feb 22, 2011 8:23 AM
GoaFest 2011 extended to five days beginning April 5, 2011. Festival of Media comes to Media Abby Awards. Special efforts made for young creatives...
exchange4media Mumbai Bureau Feb 11, 2011 8:20 AM
Aadarsh Pvt Ltd, which is into publishing, has assigned its PR mandate to PR Solutions following a keenly contested pitch.
exchange4media Mumbai Bureau Feb 5, 2011 7:31 AM
Mudra Max, a part of the Mudra Group, has appointed Sonia Lal as the Vice President for its Outdoor division- South India. Prior to this appointment; Lal was with the Bangalore based company Serve & Volley- Media Division as Business Head.
exchange4media Mumbai Bureau Feb 4, 2011 7:31 AM
Milestone Brandcom and McDonalds jointly created a campaign to make Mumbaikars aware about traffic safety tips.
exchange4media Mumbai Bureau Feb 2, 2011 8:08 AM
On Screen Broadcast and Entertainment. a leading brand in direct selling and a pioneer of teleshopping in India has launched On Screen Teleshopping, a 24 hour dedicated Shopping channel named On Screen Shopping.
exchange4media Mumbai Bureau Jan 25, 2011 9:54 AM
DDB India has appointed Anurag Tandon as VP, Account Management. He comes in from Rediffusion Y&R where he was a Business Head. He will take over the responsibility of handling DDB India’s two major clients, Volkswagen and Hindustan Unilever’s Lipton.
exchange4media Mumbai Bureau Jan 25, 2011 8:15 AM
The results of The Gunn Report 2010 were announced on January 21, 2011 in London. India ranks 14th in the countries’ calendar, up from 17th last year.
exchange4media Mumbai Bureau Jan 24, 2011 7:16 AM
UTV Global Broadcasting Limited (UGBL), the broadcasting arm of UTV Software Communications Limited has signed up for the launch of its channels, UTV Bindass
exchange4media Mumbai Bureau Jan 21, 2011 5:35 PM
![Channel [V] launches its second fiction show?blur=25](https://storage.googleapis.com/test-media-files/news-photo/fs_40784.jpg)
Following its first fiction offering - Roomies, Channel [V] in collaboration with Red Chillies Idiot Box rolls its second bold and entertaining fiction show - Ye Parindey – Impossible ki maa ki aankh!
exchange4media Mumbai Bureau Jan 21, 2011 5:32 PM
Beginning February, Star Movies, is the “home of the Oscars” as it gets ready for the 83rd Academy awards with a month long line-up of programmes that includes Oscar winning films, live telecast of the awards and much more.
exchange4media Mumbai Bureau Jan 21, 2011 4:20 PM
STAR CJ Alive India’s premium home shopping destination shakes up the home shopping domain once again as it brings alive its mantra of transforming lifestyles with the launch of an all-new lifestyle transforming program ‘Good Shopping India’ catering exclusively to family-based audiences.
exchange4media Mumbai Bureau Jan 19, 2011 6:00 PM
airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.
exchange4media Mumbai Bureau Jan 19, 2011 7:54 AM
Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…
exchange4media Mumbai Bureau Jan 18, 2011 3:48 PM
PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.
exchange4media Mumbai Bureau Jan 17, 2011 6:59 AM
Reliance Broadcast Network Ltd has confirmed their proposed acquisition of Imagine Showbiz, Turner’s Hindi music channel, through a buy-out from Cinestar Advertising.
exchange4media Mumbai Bureau Jan 13, 2011 9:13 AM
Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Actve Games platform for a period of four weeks.
exchange4media Mumbai Bureau Jan 12, 2011 8:16 AM
Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.
exchange4media Mumbai Bureau Jan 11, 2011 7:54 AM
Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.
exchange4media Mumbai Bureau Jan 10, 2011 3:00 PM
Isobar India, the digital marketing agency from Aegis Media Group, is opening its Bangalore office from January 10, 2011. Adding to this expansion, the agency has won the digital duties of VMware, a virtualisation and cloud infrastructure.
exchange4media Mumbai Bureau Jan 7, 2011 7:50 AM
Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance. Sanjay Shah, CEO, Navia and Vector, is moving on from the organisation.
exchange4media Mumbai Bureau Dec 31, 2010 7:56 AM
Skoda Auto’s extensive outdoor campaign for the launch of two of its car brands – Fabia and Yeti – has been grabbing eyeballs. The objective is to create an impact and break through the clutter, reinforcing Skoda as a new category creator. The outdoor campaign has been executed by Kinetic’s Portland, while Saints & Warrior is the creative agency.
exchange4media Mumbai Bureau Dec 27, 2010 6:38 AM
Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.
exchange4media Mumbai Bureau Dec 24, 2010 7:36 AM
Following a multi-agency pitch, RK Swamy Media Group has won the media duties of Shriram Capital. Shriram Capital, the holding company of Shriram Group’s financial services entities, is seeking to enhance its brand image. The campaign across multiple media includes print, airport displays, online and TV.
exchange4media Mumbai Bureau Dec 21, 2010 7:32 AM
The Advertising Standards Council of India (ASCI) has released its Consumer Complaints Council (CCC) decision report for the month of September 2010 on the ads that were either withdrawn or modified. A total of 10 ads had been brought under its scanner, of which five ads were withdrawn while five ads were not upheld by the CCC.
exchange4media Mumbai Bureau Dec 21, 2010 7:31 AM
With its promise to move beyond music and television, the magazine is yet another extension to brand MTV and is the first ever print publication launched by MTV India. Launched in November 2010, Noise Factory is priced at Rs. 75 and is available via subscriptions across 23 cities in India or at select locations and bookstores like Odyssey and Landmark, as well as across local distribution networks in Mumbai, Delhi, Bangalore and Kolkata amongst others.
exchange4media Mumbai Bureau Dec 18, 2010 7:41 AM
Following a multi-agency pitch, Baskin Robbins, the ice cream brand has appointed Euro RSCG India to handle its creative business. The business will be serviced out of Euro RSCG Mumbai branch office. The other agencies that had participated in the pitch included the incumbent agency- Thought Blurb and Rediffusion Y&R.
exchange4media Mumbai Bureau Dec 16, 2010 7:29 AM
In keeping with its strategy of integration, Creativeland Asia has brought on board Satya Shetty to lead and fortify its digital capabilities. Shetty comes from Lowe LIntas (Linteractive). He has over 10 years of experience in brand communication, software management and digital media.
exchange4media Mumbai Bureau Dec 16, 2010 7:27 AM
Tata Motors has roped in Percept Out of Home to carry out its three-month long visibility campaign for brands Tata Indigo and Tata Indica. The campaign, which kickstarted on September 8, 2010 across the four metros of Hyderabad, Kolkata, Delhi and Ahmedabad, will culminate on December 23, 2010.
exchange4media Mumbai Bureau Dec 11, 2010 7:00 AM
Following a multi-agency pitch, Publicis Capital has bagged the creative mandate for online travel portal - Cleartrip.com. OMD India is the media agency on the business. According to industry sources, the ad spend on the business is estimated to be in the region of Rs 20 crore.
exchange4media Mumbai Bureau Dec 11, 2010 6:56 AM
In its 15th year, Effies has increased the number of categories from seven last year to 15 this year. An interesting category added from this year onwards is David v/s Goliath. DraftFCBUlka has won the Gold in this category, while Bates 141 has won the Silver and the Bronze went to Lowe Lintas.
exchange4media Mumbai Bureau Dec 8, 2010 7:57 AM
Ogilvy India, Lowe Lintas, DraftFCB Ulka and Mudra are among the top winners at the Effie Awards 2010, held in Mumbai on December 7. Piyush Pandey, Joseph George, MG Parameswaran, and Madhukar Kamath share with exchange4media their reactions to the wins…
exchange4media Mumbai Bureau Dec 8, 2010 7:55 AM
It was celebration of excellence in effective advertising at the Effie Awards 2010, held in Mumbai on December 7. Ogilvy India emerged the clear winner, bagging 14 metals, totaling a tally of 145 points. Lowe Lintas and Mudra followed with total tallies of 90 and 75 points, respectively. DraftFCB Ulka took home the Grand Effie for its work on Tata Docomo.
exchange4media Mumbai Bureau Dec 8, 2010 7:47 AM
