ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website
Starring Karan Kundra, ‘Dil Hi Toh Hai’ is a story about the Noons - a family with values, traditions, and legacy
ALTBalaji is now streaming its first ever daily show ‘Dil Hi Toh Hai’. The OTT platform will stream a new episode every Tuesday to Saturday at 10:30PM.
Starring Karan Kundra, ‘Dil Hi Toh Hai’ is a story about the Noons - a family with values, traditions, and legacy. The show revolves around Rithwik (Karan Kundra), the eldest son of the family, and how his life is all about work and family, leaving no room for love, especially since he doesn't believe in it. But will a perfect son always be this perfect? Or will love trap him? Poonam Dhillon, Bijay Anand, Pooja Banerjee, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, Yogita Bihani, Nyra Banerjee, and Asmita Sood also have pivotal roles in the show.
Commenting on this development, Manav Sethi - Chief Marketing Officer – ALTBalaji, said, “We are front-runners in creating original and exclusive digital content. Over the years, Balaji Telefilms has crafted unique stories for several television networks and recently, we retained the rights of the TV show ‘Dil Hi Toh Hai’. Streaming a daily show on a homegrown OTT platform is one of the many firsts for us. It’s also for the first time, that a content producer has earmarked the intellectual property of a TV show and this marks a major shift in the industry. With this, ALTBalaji aims to drive its expansion in the B2C segment for a promising digital future.”
ALTBalaji currently offers 20 original shows in Indian languages across various genres such as romance, mystery, drama, and comedy. The platform also offers entertaining original shows for kids, along with short, hilarious regional stand-up comedy videos in Marathi, Punjabi, Hindi, Gujarati, Tamil, and Telugu.
Starring Karan Kundra, ‘Dil Hi Toh Hai’ is a story about the Noons - a family with values, traditions, and legacy. The show revolves around Rithwik (Karan Kundra), the eldest son of the family, and how his life is all about work and family, leaving no room for love, especially since he doesn't believe in it. But will a perfect son always be this perfect? Or will love trap him? Poonam Dhillon, Bijay Anand, Pooja Banerjee, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, Yogita Bihani, Nyra Banerjee, and Asmita Sood also have pivotal roles in the show.
Commenting on this development, Manav Sethi - Chief Marketing Officer – ALTBalaji, said, “We are front-runners in creating original and exclusive digital content. Over the years, Balaji Telefilms has crafted unique stories for several television networks and recently, we retained the rights of the TV show ‘Dil Hi Toh Hai’. Streaming a daily show on a homegrown OTT platform is one of the many firsts for us. It’s also for the first time, that a content producer has earmarked the intellectual property of a TV show and this marks a major shift in the industry. With this, ALTBalaji aims to drive its expansion in the B2C segment for a promising digital future.”
ALTBalaji currently offers 20 original shows in Indian languages across various genres such as romance, mystery, drama, and comedy. The platform also offers entertaining original shows for kids, along with short, hilarious regional stand-up comedy videos in Marathi, Punjabi, Hindi, Gujarati, Tamil, and Telugu.
