Amitabh Bachchan honoured as first-ever ‘India’s Prime Icon’

After an extensive online voting poll, and expert comments from opinion leaders – Prasoon Joshi, Malvika Sanghvvi and Suhel Seth – Bachchan has been declared winner of the first-ever ‘India’s Prime Icon’

e4m by exchange4media Staff
Published: Feb 4, 2013 8:37 PM  | 2 min read
Amitabh Bachchan honoured as first-ever ‘India’s Prime Icon’
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After chronicling the inspirational lives of some of India’s most illustrious names in a quest to give India its true role-model, Big CBS Prime’s show ‘India’s Prime Icon’ has revealed that Amitabh Bachchan has bagged the coveted title. The actor was felicitated by Bollywood divas Priyanka Chopra and Anushka Sharma at a special event, which also witnessed the presence of director Sudhir Mishra, actress Neetu Chandra and composer Aadesh Srivastav.

The Grand Finale episode of ‘India’s Prime Icon’ with Bachchan winning top honours was telecast on February 1, 2013 on Big CBS Prime.

An exclusive home-grown property being aired on Big CBS Prime, ‘India’s Prime Icon’ brought together the crème de la crème of world of politics, films, television and sports like Sachin Tendulkar, Narendra Modi, AR Rahman, Aamir Khan, and Shah Rukh Khan, among others.

After an extensive online voting poll, and expert comments from opinion leaders – lyricist Prasoon Joshi, columnist Malvika Sanghvvi and adman Suhel Seth –Bachchan has been declared the winner of the first-ever ‘India’s Prime Icon’.

Anand Chakravarthy, Business Head, Big CBS Networks said, “Epitomising the word Icon, we are happy that India has selected the most commendable icon. We are thankful to our partners Pernod Ricard and Samsung Galaxy for partnering with us for this unique property.”

Published On: Feb 4, 2013 8:37 PM