Avian Media brings on board Sudipt Arora
Arora will be looking after content and media planning. He will also work closely with existing Avian partners, including its affiliates and research firm
Avian Media, a specialist communication consultancy, has appointed Sudipt Arora as Director - Content and Media Planning. Arora has over 25 years’ experience in the field of journalism and corporate communication.
Prior to Avian, he was Director, Corporate Communications, at Assocham. He was also associated with the Apparel Export Promotion Council, where he established the Council’s corporate communications department. Arora started his career in journalism as an editorial researcher with India Today, before joining United News of India (UNI) as a Special Correspondent and Headlines Today as a Senior Producer.
Nitin Mantri, CEO, Avian Media, said, “We are all aware of the media complexities and the growing need for quality content. With Sudipt on board, we will address such challenges by adding value and insight to our existing content and media planning services; enhancing our research and analysis expertise and identify ways to integrate newer content and media planning strategies into client campaigns.”
“I am delighted to work with Avian Media and look forward to identifying new opportunities for existing clients, streamlining internal best practices and bringing fresh perspective to campaigns. I hope to translate my experience into results for Avian’s clients and partners,” said Arora.
Besides, content and media planning, Arora will also work closely with existing Avian partners, including its affiliates and the research firm.
