Big Bazaar celebrates 100th episode of ‘Cook Along’ with Shilpa Shetty
‘Cook Along’ is a Live cooking show on Big Bazaar Food YouTube channel
With the objective of helping home cooks, Big Bazaar has started Live Digital Cooking classes on Big Bazaar Food YouTube channel. The channel has now celebrated the completion of its 100th episode.
Making the 100th episode a celebration to remember, Big Bazaar Food hosted a LIVE ‘cook along’ session with actress and celebrity chef Shilpa Shetty Kundra at its GEN NXT store at Worli.
Speaking about the success, Pawan Sarda, Group Head – Digital, Future Group said, “Big Bazaar Food YouTube channel is our effort to connect with our consumers via content. Data has time and again shown that food recipes are an integral part of consumer search. And with this initiative, we are providing a destination to home chefs who are looking for new recipes. Getting noticed by 13 mn+ viewers and hosting a series of uninterrupted LIVE episodes has been an amazing journey. We are now reaching the 100th LIVE episode milestone which surely calls for a grand celebration and therefore we are very excited to get Shilpa Shetty on board for this special episode.”
Shilpa Shetty said, “Kitchens are one of the busiest areas in one’s home. From the morning tea, to having garam rotis and preparing different dishes everyday is not a cake walk. Referring to a recipe book is way different than cooking live with a chef who has mastered that dish. As a foodie, I am excited to be part of the 100th celebration of Big Bazaar Live cooking channel, a platform that celebrates food and most importantly recognizes home chefs.”
Big Bazaar’s Cook Along is hosted every Tuesday, Thursday and Friday at 5pm.
