Bigadda joins the Times | Audience Network
The Times | Audience Network, formerly the Zoom | Audience Network, the newly-formed online video arm of the Times Group has announced its partnership with web and mobile Indian social networking site bigadda.com.
The Times | Audience Network, formerly the Zoom | Audience Network, the newly-formed online video arm of the Times Group has announced its partnership with web and mobile Indian social networking site bigadda.com.
This partnership promises users of bigadda.com access to the latest video content from the Times Group’s rich media properties, including daily entertainment news, features, interviews and full length episodes from Zoom and daily news content and features from Times Now as well.
Commenting on the partnership, Sameer Pitalwalla of the Times | Audience Network, said, “We are proud to have Bigadda join our list of esteemed partners. Their large user-base and the ability to provide in-depth user-data give our viewership an added measurable dimension, which advertisers can leverage.”
Shivanandan Pare, COO, Bigadda, said, “This partnership is a unique combination of online viewership and social networking. We are proud to welcome the Times | Audience Network to our list of esteemed content partners and we look forward to exploring further opportunities with them that will help us in catering to varied needs of our growing 4 million user base.”
As per the partnership, both Times and Bigadda shall monetise the video inventory.
