BookMyShow acquires Chennai based Ticketgreen
With this acquisition, BookMyShow aims to strengthen its presence in the South Indian market
Bigtree Entertainment, the holding company of BookMyShow, has announced the acquisition of Ticketgreen, a leading entertainment ticketing portal of South India. The acquisition includes transfer of all key assets to BookMyShow, along with all the existing cinema partnerships under the Ticketgreen brand.
Ticketgreen is amongst the top online entertainment ticketing portals in South India. It enjoys a strong partnership with over 100 cinemas in South India and claims to sell over 1 lakh tickets per month. With this acquisition, BookMyShow aims to strengthen its presence in the South Indian market. BookMyShow currently tickets for over 350 cinemas in more than 150 cities across India and manages more than 1,000 events a year as exclusive ticketing partners.
Speaking on the acquisition, Ashish Hemrajani, Founder & CEO of BookMyShow said, “Acquiring Ticketgreen is part of our expansion strategy to grow our footprint in the South Indian market. This region being one of the most tech savvy markets in India, offers a huge potential for e-commerce. The acquisition has strengthened our market presence and provided the requisite local resources and talent pool to expand our presence further into Tier II and Tier III cities in South India.”
Commenting on this development, Vetri Selvan and Nagaraj Ruthirakotty, Directors at Ticketgreen said, “Ticketgreen has experienced a phenomenal growth in the past few years and holds a significant position in the entertainment e-commerce industry in South India. Bookmyshow is the largest and most successful entertainment ticketing portal in India. With this development, we hope to reach out to a larger online consumer base. The combined forces of our talent pool, local knowledge, BookMyShow’s wide reach and brand equity will help gain greater heights.”
BookMyShow will also work on renewing the technological focus of the company (Ticketgreen) to improve its brand positioning in the market. Future innovations and enhancements under the brand will be in line with BookMyShow.
As part of this acquisition, the current employee base of Ticketgreen will be folded into BookMyShow.
It is noteworthy that recently BookMyShow raised funds worth Rs 100 crore from Accel Partners, one of the leading global investors in Internet businesses.
