BoxTV & Amkette partner to make true OTT a reality in India

BoxTV, the online video-on-demand service from Times Internet, and Amkette have collaborated to make a wide variety of content on BoxTV.com available on Amkette’s flagship product – EvoTV.

EvoTV is a television-connected device that changes the way of how consumers interact with their television screens. BoxTV has partnered with EvoTV to provide its users with unlimited selection of full length movies and television content through its app on the platform. Consumers can browse and watch over 10,000 hours of free content across various languages and genres with one click on the big screen. It is the easiest way to bring the movie catalogue of Boxtv.com to any television and view using EvoTV, giving the benefits of OTT content worldwide.

The BoxTV app on EvoTV platform provides several special features which allow users quick access to movies recommended by BoxTV editorial team on the home-screen, one-click access to a large content library with popular movies and TV shows and several multimedia features like play, pause, etc., though a remote control integration. BoxTV offers a large bouquet of entertainment, including blockbuster movies, TV shows, short films and documentaries, with features such as bandwidth meters, dynamic streaming and video chapters, along with metadata and search.

Highlighting the relevance of BoxTV’s partnership with EvoTV, Nikhil Bapna, Assistant Vice President, Amkette said, “Amkette is an innovative company looking for new challenges and developing disruptive technologies. Given the rapid rise in consumption of online-video in India, we envisioned and designed EvoTV to be a platform that offers users the convenience of watching OTT content in their living rooms. BoxTV is a service that has the widest range of premium video content and was a perfect fit for power users and early adopters of OTT services in India.”

“One of the key objectives for the BoxTV service is to be available across all different platforms, so users can view the content of their choice anywhere and anytime. We are glad to have BoxTV as one of the earliest apps of this platform,” said Pandurang Nayak, Business Head, BoxTV.

As a special ‘limited time’ offer, BoxTV and Amkette are providing one-month free subscription of BoxTV services to anyone buying EvoTV before July 15, 2013. This application is available on ‘EvoStore’, accessible via EvoTV, and the user also has an option to download it from the Google Play Store.