Buffering targets 200 plus campaigns for movies, OTT shows & music album launches in 2023

Amit B Wadhwani's Buffering Mediatech has been successfully amplifying over 200 movies within ground-breaking time.

It’s been a highflying last financial year for Buffering with quite some of the top Bollywood releases being amplified by Buffering Mediatech. With Ram Setu - Akshay Kumar, Mili - Jahnvi Kapoor, Phone Bhoot - Katrina Kaif, Cirkus, PS2, Chatrapathi, Bholla, Drishyam 2, Zara Hatke Zara Bach Ke to name a few. Buffering adds to the fast growing list of latest releases amplified as Buffering as Media-Tech partners.

‘’My goal has always been very singular; give people what they want! Our services have always been tailor-made to appeal to them. But, the most important part is to convince the consumer. Make the consumers feel that they're making an absolutely right choice with the offered strategy.’’ as quoted by Founder & Director Amit B. Wadhwani.

Meanwhile, Darshini Khatri, one of the co-founders says, “When availing services or procuring solutions, every brand wants to feel confident that they made the right choice. For some purchases, that means getting the best possible value. For others, it means getting a specific set of features. Brands put a lot of energy into making sure that buyer's remorse doesn't haunt them after making a decision. At Buffering, we ensure our partners get the best of both worlds.”

Buffering is a data led media tech platform that is revolutionising the Media Tech industry. With a humongous reach of 400 Mn prospective consumers on a pan India basis, Buffering provides the perfect blend of online and offline media with digital technology. As a brand, Buffering has been able to acquire users across the country through extensive ATL/BTL activities along with digital and social media activation campaigns.

‘’Cinema dynamics coupled with data & technology is an unexplored industry which has a huge revenue potential & is an extremely profitable business. The Buffering has become a commendable model which will redefine amplification of content in the media & entertainment industry in India. I loved the focus on detailing in spite of keeping scale in mind' states young Krishiv L. Tekchandani - Co-Founder, Buffering.

With a whopping 100% YOY growth in terms of the number of amplification campaigns, Buffering targets more than 200 campaigns for movies, OTT shows, web series, music album launches and others in the current year. The last quarter has already seen Buffering increase its footprint in the sports and entertainment industry with exclusive campaigns for the Women's Premier League 2023. Forecasting a comfortable turnover of 100 Crores in the current financial year confidently. 

Buffering’s presence in the outdoor marketing space is unparalleled. It provides access to more than 19,500 active outdoor hoarding sites across premium locations of the country including presence in metros, Tier I, Tier II and Tier III cities, state and national highways that helps in establishing the presence of your brand. Not just hoardings,it can also provide high visibility options across airport terminals, autorickshaws, and other such unconventional options. Unlike other players, it co-invests in the facelift of brands through outdoor and digital media in marketing campaigns. This helps the brand provide clients with up to around 40 - 50% discount on the outdoor marketing cost as compared to any other player in the market. 

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