Charak’s brand Moha empowers women entrepreneurs
Under the ‘Stand on Your Feet’ initiative, a panel evaluated business ideas of women entrepreneurs and picked a winner
Brand Moha from Charak Pharma has concluded their nationwide search for women-led ideas/businesses and selected the best for a one-time grant of Rs 10,00,000. This reward will not be a loan or an investment against equity.
The initiative accepted entries from women entrepreneurs nationally from 1st October to 15th November 2022. An eminent jury panel evaluated their business ideas in terms of different business metrics. Ten entries were shortlisted for the event finale.
The event finale on 13th December saw the 10 finalists pitching their ideas to the jury members within a fixed time slot.
The winner of the initiative - Vidya Joshi - who won the "Stand on Your Feet" grant for her innovative business Millets Treats Foods said: "I am overwhelmed by the recognition, it has put wings to my dreams while the grant will go a long way to reach my goals. I thank MOHA and the jury members for the wonderful initiative and hope more entrepreneurs would benefit in the coming years."
The second and third places were won by Nayantara Chatterjee (Vidhyadhar Consultancy) and Christiana Sunny (Maw and Paw). They won a grant of Rs 3 lakh and Rs 1 lakh, respectively.
Speaking about the initiative, Dr. Ram H. Shroff, Director at Charak Pharma commented: "At moha: we strongly believe that empowerment is one of the ways to attain development and a healthy society. We already support 4,500 underprivileged children across 85+ centers with hygiene, nutrition and education under our "Adopt a NGO program." The Stand on your feet initiative shares the same DNA of inspiring and channelizing actions to bring sustainable social change and growth."
