Dainik Bhaskar's eco-friendly Ganesha drive receives overwhelming response
The pan-India editorial and print campaign covered 13 states and reached over 4.41 crore people. Religious leaders of various sects also joined this initiative
Dainik Bhaskar has claimed to have received an overwhelming response from its readers across the country to its eco-friendly initiative ‘Mitti Ke Ganesh’ during the just concluded Ganesh Utsav.
Through this environment friendly campaign, readers were appealed to bring home Lord Ganesha’s idols made only of clay. This activity was intended to motivate people to not bring idols made of Plaster of Paris, which after immersion contaminates our water resources. Dainik Bhaskar readers were also urged to not immerse idols in local natural water bodies. They were encouraged to conduct immersions at their respective homes in a water container, and use this water to water their gardens or flower pots at home.
This was a pan-India editorial and print campaign, covering 13 states and reaching more than 4.41 crore people.
Commenting on the initiative, Prashant Kalyani, VP, Brand Marketing (National), Dainik Bhaskar Group said, “Religious leaders of various sects also joined this initiative and supported the cause. To further augment this message, Dainik Bhaskar, through its editions, carried thoughts of these religious leaders explaining the merits of ‘Mitti ke Ganesh’. This initiative not only enabled us to contribute towards protection of our environment, but also ensured that religious sentiments of people are duly respected. We are glad that we were successful in motivating people and the initiative received an overwhelming positive response from all sections of society.”
