Dainikbhaskar.com reaches 20 lakh unique visitors on Election Day
Specially crafted distinctive features & a deep foray into analysis through diverse analytical tools enhanced the website
The much awaited Election Result Day, 16th May 2014,proved to be a watershed moment for the website www.dainikbhaskar.com. The website proved its mettle by being one ofthe most sought after for seeking election results. The website reached an unprecedented 20 lakh unique visitors on that day.
A number of reasons led to this success. Specially crafted distinctive features &a deep foray into analysis through diverse analytical tools specially introduced with an aim to enhance a visitors experience ultimately paid rich dividends for the website.
To begin with, the website delivered on its core promise of ‘fastest live updates’ on the D-day. It led the way by far as ‘breaking any news’ was concerned.
Amongst the many, one of the feature introduced was a special section created to keep a tab on the performance of all the top leaders. One just had to click on the tab to know the status of that particular leader. There was also a graphical representation provided to view the state-wise performance of every party; this gave a distinctive understanding of how any party has performed in the region through just a glance.One could also view in depth analysis of the keenly followed constituencies from every region along with their respective results.For those curious to know about specific constituencies, there was a special search option provided to view results about each and every seat. Besides all this, the site also carried the best analysis on each and every constituency by the largest panel of esteemed experts.
Commenting on this grand performance, COO, Dainik Bhaskar Digital, Gyan Gupta said, “We understand the pulse of the market and always endeavour to deliver value propositions based on that. We made the people part of the process by letting them choose what they want to see. It is extremely heartening to see such a large number of visitors turn up on our website on such an important day. It just shows the faith and trust people carry in us and the brand.”
