D’Decor Launches Fashion for Indian Homes; Bollywood’s swishest couple SRK and Gauri Khan as Brand ambassadors

The world’s 3rd largest manufacturers and exporters of upholstery and curtain fabrics, D’Decor announced the re-launch of their brand with Shah Rukh and Gauri Khan. D’Decor has been on the forefront of the furnishings industry, with their innovative products and trendy designs, which are sought after by leading furnishing brands and adorned by labels like Karavet, Jab, Romo, Designer’s Guild, Casamance.

The brand has roped-in none other than the stylish Gauri, who is known to be extremely choosy for her associations to endorse the brand along with her husband, Shahrukh Khan.

The brand is empowering the Indian consumer to make the choicest selection from an array of more than 500 designs. These are the very same designs that are sought-after by the leading US and European furnishing brands. D’Decor designs are created from artworks sourced by the Creative Head, Simone Arora, from Europe’s best design houses, which are then blended onto fabric innovatively and woven into trendy colours. These fabrics (which translate to about 4000 SKU’s) will now be accessible to the Indian consumer in real time.

Speaking on the occasion Ajay Arora, Managing Director, D’Decor, said, “Gauri and SRK as a couple are an example of the perfect homemakers and make a perfect family. They stand as role models for millions across the country, with Gauri representing the home proud woman, the very qualities that D Décor sees in its target consumers.” Also SRK stands for excellence and leadership which personifies the position of D Décor as the corporate, he added.

The surprise highlight of the evening was the entry of Gauri Khan. While the media reticent Gauri maintained a low profile, the King Khan of Bollywood SRK, surprised everyone with his impromptu act, ‘Tea with D’ with the Managing Directors- Sanjay Arora and Ajay Arora. He asked them questions varying from how the company started to the future trends in the industry. On being asked about why D’Decor Khan said, “Ajay is a friend. And it’s a big turn on for me that an Indian company has made a place for itself internationally,” said Khan.

Speaking on the occasion Sanjay Arora, Managing Director D Décor said “Every home changes the way it looks with just a small makeover with upholstery and curtains that decorate it. In fact this is the smallest ever investment one needs to make in one’s home to give it a fresh and beautiful look… this is what drives D Décor’s mission of making every Indian home beautiful.”

D’Decor exports to more than 60 countries in the world. After making a mark globally in countries like USA, Europe, Middle-East, Russia, Australia, New Zealand , South Africa it intends to make a indelible mark in the Indian market.