Delhi Mid Day takes Bollywood to the workplace

As part of its promo, Mid Day Bollywood Lunch Contest, the tabloid Mid Day gave its Delhi readers an opportunity to come face-to-face with the starcast of the movie ‘Soundtrack’. Lead protagonist of the movie Rajeev Khandelwal visited the office of VivaKi Exchange, Gurgaon to meet and have lunch with Nitin Dhingra, winner of Mid Day Bollywood Lunch Contest. Khandelwal was accompanied by actress Mrinali Sharma and director Neerav Ghosh of the movie ‘Soundtrack’.

Anirban Bagchi, who completed a week as Publisher, Delhi Mid Day, said, “Mid Day Bollywood Lunch Contest is an international award-winning property with Mid Day for the last four years, wherein we take the stars of the movie to corporate offices and give its employees an opportunity to interact with the stars. It is one of our many successful properties in Mumbai for the last four years and we have started executing this property in Delhi too, with the first one being BLC for ‘Jhootha Hi Sahi’ with John Abraham.”

He added, “This event is one of the first among the many great events that we have planned to do in coming months for our readers.”

About Bollywood lunch contest
The Bollywood lunch contest is an activity wherein Mid Day runs a contest for the readers to win a lunch date with the stars of the movie. And because of the winner, all the office colleagues get to meet their favourite stars at their office.

So far, they have done Bollywood lunch contest with the stars like Aamir Khan, Ajay Devgn, Ranbir Kapoor, John Abraham, Arjun Rampal, Emran Hashmi, and Anil Kapoor, among others.

Mid Day is a part of Jagran Prakashan Ltd (JPL), India’s leading media and communications group with its interests spanning across print, OOH, activations, mobile and online and is arguably amongst one of the largest media conglomerates in the country.

To add to the dynamic product delivery through content, Mid Day has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives. The print innovations like 3D Impact Jacket, format innovations and promotional activities like the Mid Day Bollywood Lunch Contest, Mid Day Happy Hours @ Work & @ Home, Mid Day Media Nights, Mid Day Corporate Cricket League and many others have won top honours across international Award functions such as INMA, IFRA Cross Media Awards & Asia Multimedia Publishing Awards.