Divya Bhaskar demonstrates the power of Gandhigiri
Divya Bhaskar creates history for the largest gathering of people dressed as Gandhi, recognised by Guinness World Record, on the occasion of Gandhi Jayanti
Divya Bhaskar initiated ‘Ahimsa Dandi Yatra’ campaign in association with spiritual Guru Muni Tarun Sagar. The initiative was aimed at strengthening the support against animal cruelty and human tobacco addiction. This initiative was promoted through editorial, print campaign and school contacts. School kids were asked to register for participation and all registered kids were provided with Gandhi attire by Divya Bhaskar.
On October 2, 2012, 891 schools kids gathered at Abhay Ghat (Sabarmati Ashram) dressed as Gandhiji. The venue saw a total footfall of 7,000 people.
Commenting on this initiative, Saras Sethi, State CEO, Divya Bhaskar, said, “Gandhiji believed in ahimsa (non-violence), and taking this thought forward, this innovative concept was designed. The idea behind this initiative was to not only support the cause, but engage our readers to support as well. Kids play a catalyst in any society and engaging them will get the entire family involved and also creates an impact.”
Avnish Jain, State Editor, Divya Bhaskar, added here, “The idea behind this initiative was to encourage citizens to adopt Gandhiji’s philosophy of ahimsa and simplicity, which is reflected not only in his dressing but also in his values.”
The Guinness World Record’s recognition was received for 891 kids dressed as Gandhiji. The event culminated with the Dandi Yatra along with spiritual Guru Muni Tarun Sagar.
Meanwhile, another initiative of Dainik Bhaskar Group, called ‘Junior Editor 2012’, has been recognised by the Guinness World Record as the largest writing competition.
