'Every PR professional should work out principles of sustainable development'
Industry dignitaries addressed the relevance of PR during the World Public Relation Day organized by Prameya-News7
Public Relations Ambassadors play vital roles in keeping society aware and informed, said Director of Summa Real Media Private Limited, Shashwati Das.
While inaugurating an occasion on the World Public Relation Day organized by the Prameya-News7 at the auditorium of Sikha ‘O’ Anusandhan University, Das lauded the communication and information leaders for their holistic works in creating a knowledgeable human environment.
Founder and Editor in Chief of Exchange4Media Group & Chairman and Editor in Chief of BW Business World Media Group Dr. Anurag Batra who is one of the communication leaders joined the occasion and focused light on developmental communication. Batra during his address elaborated on the sorrows and sufferings of the public relations fraternities at the time of the Pandemic to keep the Coronavirus at bay and saluted them for disseminating valuable information.
Similarly, the panel of guests includes Tapan Kumar Chand President, Business Development and Strategy, Vedanta Aluminium, Rohit Dubey, Vice President, Corporate Communication & Advocacy, Reliance Jio Infocomm. Ltd and Odia cine star Sabyasachi Mishra focused light on the noble duties of the Public Relation personnel.
Chief Executive Officer (CEO), the Summa Real Media Ltd. Sunil Das highlighted the significance of World Public Relations Day. He said, the Prameya News7 as a torch-bearer, has started a tradition to felicitate public relations officials and frontline communication personnel to mark the international occasion.
Group Editor, Gopal Krishna Mohapatra during his inaugural address said, news reporters, corporate communication officials and public relation personnel are the righteous tools to bridge development with human resources. Thus, every PR professional should work out the principles of sustainable development.
Prameya News7 Group Director (Sales & Marketing) Himanshu Hota said, a PR intervention has now been indispensable in every walk of our lives. The PR practitioners are always at their relentless work to promote the image, brand values and better perspective of an organisation before the public who are considered as the biggest stake. In toto, the PR personnel and corporate communicators are the inevitable components of the society who foster change and development creating mass awareness.
On the occasion, as many as 28 PR personnel were recognized by Prameya News7 for their outstanding contribution to the field of better information to the common men and human society as a whole.
Among others, Working Editor News7 Deba Narayan Sethi, Prameya News Editor Dhirendra Narayan Mishra, Bureau Chief Debendra Suar, SOA University Dean (Student Welfare) Prof. Jyoti Ranjan Das, Head, English Portal, Subrat Das and Odia Portal head, Amaresh Das attended the occasion.
