Fever FM spurs entrepreneurial plans with Fever iDream
Sponsored by Reliance Commercial Finance, Fever iDream will give an opportunity to listeners to start their own SME business
Fever FM has come up with a listener engagement initiative, called Fever iDream. Sponsored by Reliance Commercial Finance, Fever iDream will give an opportunity to listeners to start their own SME business.
Listeners can send in their business ideas and he best business Idea will get a cash award of Rs 25 lakh. The concept will run on Fever FM’s Delhi, Mumbai, Bangalore and Kolkata stations.
Harshad Jain, Business Head, Radio and Entertainment, HT Media, said, “It has always been our endeavour to make the radio listening experience special by making it more innovative and interactive. Reliance Commercial Finance and Fever iDream can change lives and I am sure it will be a huge success.”
He further said that people have a lot of ideas as well as the potential and the confidence, but often they lack the capital to fund their dreams. “Hence, with this initiative, Fever FM aims to give people an opportunity to earn. The idea is not just to hand over the cash prize, but help the winner set up their own business,” Jain added.
The initiative is being promoted through 360 degree media campaigns.
