Havas Media expands Ecselis in Asia Pacific
Havas Media announces the expansion of its specialised performance and quantitative marketing arm Ecselis to Singapore, Kuala Lumpur and Sydney
Havas Media, a global media network of Havas, announces the expansion of its specialised performance and quantitative marketing arm, Ecselis to Singapore, Kuala Lumpur and Sydney.
Launched in India in 2009, Ecselis currently has a team of 55 performance experts based in the country with clients across South East Asia (SEA), India, Europe and Australia. Ecselis will complement Havas Media’s existing brands MPG, Media Contacts, Mobext and HS&E by providing specialised services in areas of conversion rate optimisation, attribution modelling, and quality score management.
To be headquartered in Singapore, Ecselis will be led by Rajeev Bala, who takes charge as Managing Director for Asia Pacific, reporting in to Vishnu Mohan, CEO of Havas Media Asia Pacific. Rajeev joined Media Contacts in 2008 to lead the Singapore operations and was subsequently promoted to the role of Regional Director of Media Contacts for Southeast Asia. In the last four years, Rajeev has been credited with infusing exceptional talent at the agency along with building an impressive client roster.
The agency is in the process of hiring senior executives for Kuala Lumpur and Sydney offices. The offices are likely to be fully functional by the end of second quarter.
