HT Media Group records Total Readership of 5.89 crore in IRS 2019 Q3 results
In Delhi-NCR, Hindustan Times has 1.7 million readers as per the Average Issue Readership
HT Media’s group publications Hindustan Times, Hindustan and Mint continues to dominate Delhi-NCR, Punjab and is at No. 2 in Mumbai, according to the IRS 2019 Q3 results.
In Delhi-NCR, Hindustan Times has been ranked first in the IRS survey for the 18th time and is the most read daily with 1.7 million readers (Average Issue Readership - AIR).
HT continues to strengthen its presence in Punjab and has emerged the No. 1 newspaper of the region yet again with AIR of 352,000. In Mumbai, HT is No. 2 with AIR of 859,000.
Hindustan has recorded 5.13 crore readers in the IRS. In Bihar it has TR of 1.51 crore readers, including No.1 in Patna city with TR of 6.3 lakh. In Uttarakhand as well, Hindustan continues to hold its No.1 position with Average Issue Readership (AIR) of 8 lakh.
It is the 2nd most read newspaper in Jharkhand with TR of 39 lakh, in Delhi with TR of 21 lakh and continues to be strong in Uttar Pradesh with a Total Readership of 2.73 crore. Mint continues to be India’s no. 2 business daily on AIR basis, as per the survey.
With a readership of 314,000 premium readers, Mint consolidated its No. 2 position among the leading business dailies in India.
Talking about the latest IRS results, Rajan Bhalla, Group CMO said: “The results once again validate the formidable trust of our readers. We sincerely thank our readers and will continue to work earnestly towards our responsibility of delivering unparalleled value to both, our readers and advertisers.”
