The International Advertising Association (IAA) India Chapter has created a campaign, “I Pledge To Vote,” to fight possible voter apathy, and to urge people to go out and vote for what is important to them.
On the launch of the campaign, IAA India Chapter President, Avinash Pandey, said - "As the general elections enter the critical last phase, the IAA has created a special campaign to motivate people in urban centres to go out and exercise their franchise. The campaign is completely apolitical and only takes the side of the Indian voter. "