India Today Group Digital registers 39% growth in last year: Comscore Sept 2019 report
The group has 138 million monthly unique visitors, as per the Comscore Mobile Metrix report
India Today Group Digital has seen a 39 per cent growth in the last one year, according to the latest Comscore September 2019 report.
The report titled ‘Trends in Online News Consumption’ highlights India’s love for online news and that Indians consume news content more than entertainment.
The group has 138 million monthly unique visitors, as per Comscore, Mobile Metrix, Custom List of Entertainment entities, Unique Visitors, September 2019 report.
The report also finds that vernacular language news content is the most consumed and Hindi is the preferred language, leading with 66 per cent reach, 6 times higher than any other vernacular language in India.
The Comscore September 2019 insights also show that mobile web has maximum unique visitors but mobile apps lead with highest engagement due to more time spent. The India Today Group Digital Apps has recorded 926 million total minutes spent.
Comscore insights also reveal that General News is the most consumed news category in India and that overall news consumption in the video format is also increasing.
