Indigo Consulting partners with Bridgeline Digital
Leo Burnett's digital agency sees Bridgeline's iAPPS platform as the next step to providing a more integrated approach to their online marketing solutions to clients
Indigo Consulting, the digital agency from Leo Burnett, and Bridgeline Digital have announced a partnership enabling Indigo Consulting to offer cutting-edge digital marketing services on Bridgeline Digital’s iAPPS Web Engagement Management platform.
The agency has taken this move to further equip itself with the tools and support to deliver superior web-based marketing solutions to its clients.
Vikas Tandon, Managing Director, Indigo Consulting explained, “Marketing is becoming increasingly technology driven, and having the right integrated tools and platforms is now a necessary condition to effectively optimise and measure a brand’s marketing efforts through the customer contact life cycle – from awareness to engagement to sales and ultimately to customer service. The deeply integrated nature of the iAPPS platform will better position us in our journey towards offering future-ready marketing communication services to our clients, making our partnership with Bridgeline Digital the next logical step for us.”
Since being introduced to the market in 2008, the iAPPS platform has provided customers with an integrated web solution that puts business context at the forefront of its core value proposition. The iAPPS platform combines features and functionality in content management, e-commerce, e-marketing, and web analytics in one all-encompassing .NET platform.
“With the iAPPS’ single, unified platform, driving more effective, measurable, personalised campaigns across devices, we will have a distinct edge to optimise our online marketing solutions to clients and thereby, facilitate greater conversions and business growth for them,” Tandon added.
Commenting on the company’s latest partnership, Titas Gupta, Vice President, APAC, Bridgeline Digital said, “Indigo Consulting’s proven track record as an industry leading digital marketing agency in the APAC marketplace will further establish iAPPS as a worldwide business solution helping businesses achieve digital engagement.”
