The Joint Media Forum (JMF) Association has announced its launch.
“With the economic activity on the rebound, the corporate world is witnessing a lot of tailwinds and the business volumes are growing. This is the perfect time for the JMF association to announce the start of its journey. With a member list of more than 200 advertising agencies, the association is now accelerating its activities,” read a release.
Founded by Gaurav Chopra, Chairman INS (Mag committee), Raman Kumar Chugh and Arun Khurana, the association has got a media veteran Alok Srivastava on board as a Secretary-General to take care of the daily activities of the association.
The website of JMFA is now active and one can log onto www.jointmediaforum.com to learn more about it.
The coming months will see a lot more activity from knowledge sessions by industry experts to social events.
The Joint Media Forum Associations (JMFA) currently represents 206 small and medium size INS accredited agencies who together account for an annual advertising billing of Rs 2500 crore appx. Today it is an apex body of advertising agencies, which represents Print & Electronic Media, and Radio Channels.
The Joint Media Forum (JMF) is working towards the overall growth of advertising agencies by creating a platform where knowledge is shared and resources are utilized optimally. The forum was conceptualized based on an advertising agency’s need for an association that can help it on different fronts. From introducing new industry practices to a partner that can help resolve payment issues with clients, the forum aims to play a multifaceted role.
