Actress Karisma Kapoor has come on board as an RJ for Big FM’s women-centric radio show ‘Big Memsaab’. Through a specially created segment, named ‘Big on Style’, Kapoor will don the role of a personal grooming and beauty expert, who will impart beauty and style tips to listeners. The ‘Big on Style’ segment will air every day between 11AM and 2PM across 31 stations of Big FM, starting December 24, 2012.
Commenting on the launch of the new segment, Manav Dhanda, Network Programming Head, Big FM said, “Beauty and style are two topics which never grow old with women. We are extremely excited about presenting the ultimate style diva, Karisma Kapoor, as an RJ to our listeners for the first time ever. With the show reaching audiences across 31 stations, our association with Karisma Kapoor will enhance our reach and enable us to keep our listeners engaged.”
The ‘Big Memsaab’ show also includes other segments such as a food special called ‘Big Chef’ with Chef Rakesh Sethi and a daily television update called ‘Episode 927’.