MAX2 adds colour to TV screens this festive season
‘Rang Barse’ movie festival to air every Sunday at 7 pm during the month of November
Sony Max 2 has announced the launch of the ‘Rang Barse’ which will air every Sunday in November at 7 pm. The intent is to help viewers relive the magic of legendary black and white movies through’s movie festival. The movie channel plans to brighten the moods of the viewers this festive season by showcasing 4 black and white movies in colorized versions. By presenting Bollywood fans with films dating back to the 1950s, the movie festival resonates with the channel’s positioning of showcasing timeless movies that have an eternal appeal.
Comprising of romantic comedy films ranging from ‘Chori Chori’ to ‘Dil Tera Deewana’ & ‘Half Ticket,’ the movie festival will take viewers on a nostalgic journey down the memory lane of the golden era. A noteworthy film being aired during this festival is ‘Naya Daur’ which sees Vyjayantimala and Dilip Kumar in memorable roles. The film revolves around how industrialization threatens the existence of tongawallahs (horse cart drivers).
Commenting on the Rang Barse film festival Neeraj Vyas, Sr. EVP & Business Head, MAX & MAX2 said, “We believe in the art of great story telling and building an appreciation for legendary films. What better way to do this than to showcase colorized versions of black and white films which are iconic films which one can never tire of seeing. We do hope our viewers enjoy watching our ‘Rang Barse’ movie festival and relive the magic of these legendary films.”
