Mediascope Publicitas strengthens its management team

Media consultancy major Mediascope Publicitas recently strengthened its management team with two new appointments – Satish Loganathan has joined as Associate Vice-President-South, while Ashwani Sehgal has been appointed as Manager, Client Servicing.

Loganathan moves from Navia Asia, where he was responsible for the Uninor (South) account, along with clients such as SAB Miller, Wipro Ltd (consumer care and lighting) and ITC Foods Ltd, among others. In his new role, he will be responsible for developing new businesses and will head the South India operations. He has eight years’ experience in the OOH industry and has worked with companies such as Clear Channel, Prakash Arts, Prime Outdoor, Ogilvy & Mather.

Sehgal will be responsible for client servicing for clients in the northern sector and will be an integral part of new business development. He has nine years’ experience, of which four years were in the OOH industry. Sehgal has worked with companies such as Navia Asia and Clear Channel and had worked on brands like LG, Sony Ericsson, Michelin Tyres, Panasonic, Uninor, and Samsung.

Commenting on the new appointments, Gourav Tandon, COO, Mediascope Publicitas, said, “We are extremely happy to have Satish and Ashwani in the Mediascope team. They are extremely passionate about their work and are subject matter experts. Their inclusion in our team makes us one of the best in the country. Satish would head our South India operation. I am confident that his vast experience in the South market will surely take Mediascope South to the next level of professional excellence. Ashwani will be our key resource in the pursuit of providing business solutions to our clients through OOH media. I am confident of his capability of taking outdoor to the next level of professional excellence.”