media
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
Aarti Pahwa Sep 3, 2025 1:16 PM
Dhoni appears as a relatable coach, guiding parents on safe, eco-friendly, and cost-effective travel solutions for kids’ school, tuition, and activities
Abbas Zaidi Sep 3, 2025 12:37 PM
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
e4m Staff Sep 3, 2025 12:07 PM
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
In conversation with Manish Bandlish, MD, Mother Dairy Fruit & Vegetable Pvt Ltd, on summer marketing plans, new product launches and D2C foray
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
In the rapidly evolving media world, there are some constants, leading from the front. Presenting the winners from E4m's Media Ace Awards, 2024 and key highlights of the Conference.
e4m Staff Nov 25, 2024 10:54 AM
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
e4m Staff Nov 12, 2024 10:27 AM
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
The ad aims to promote Manappuram Finance’s instant gold loan app which allows to get a gold loan anytime from anywhere
neeraj test Sep 16, 2024 10:16 AM
The clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore in the previous year
e4m Staff Sep 16, 2024 10:08 AM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:37 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
e4m Staff Sep 6, 2024 12:03 PM
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
NATIVE CONTENT Sep 5, 2024 2:37 PM
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
Viren Vesuwala also retains his previous role as Lead PR & Corporate Communications
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
e4m Staff Aug 31, 2024 7:51 PM
As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last 6 months alone
Tasmayee Laha Roy and Chehneet Kaur Aug 29, 2024 9:07 AM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
e4m Staff Aug 23, 2024 6:21 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit
e4m Staff Aug 16, 2024 3:30 PM
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
e4m Staff Aug 14, 2024 8:57 AM
Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year
EssenceMediacom will manage Bambino’s account from their Bengaluru office
e4m Staff Aug 12, 2024 11:24 AM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Himani Singh joined Globale Media in 2022 as a Senior Business Development Manager
e4m Staff Aug 9, 2024 12:45 PM
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Prior to this, Vikas Sharma served as Associate Producer at Bandra West Pictures for eight years
e4m Staff Aug 8, 2024 12:43 PM
